0Book now for our next Flowerona ‘Social Media for Florists’ workshop – October 1st 2014


Due to the wonderful feedback which we received from our delegates about our first ‘Social Media for Florists’ workshop earlier this month, my co-host Fiona Humberstone and I are delighted to be holding the next workshop on Wednesday, 1st October. It will be taking place at the same venue, Brixton east in London.

I mentioned the new date briefly on Flowerona last week and already over 50% of the places have been sold! Here are all the details:



And just in case you’ve not seen my blog posts about the July workshop, here are the links below:

Places will be strictly limited to 22 delegates. So, if you’d like to join us, simply click on the Buy Now button below.

Buy Now Button

It would be lovely to see you there…

(Images : Katie Spicer Photography)

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0Social Media for Florists workshop – London, 1st July 2014 : Part 3 – The Goody Bag & A Postcard Giveway


This is my final blog post of three about our Social Media for Florists workshop, which took place at the beginning of this month. And it’s all about the wonderful goody bags which all of the delegates received (the contents of which are pictured above)!

Both my co-host Fiona Humberstone and I would like to thank our sponsors SO much for their overwhelming generosity. They include Designers Guild, LSA International, Serax, Jane Means, Illumens, Emma Ball, Rosehip UK, Cutture and Original Beans. Here are just a few of the comments from the delegates, posted on social media (of course!):


Simon Lycett @SimonLycett
Thank you @AnthropologieEU @bluebellgray @Cutture @DesignersGuild @emmaballltd @IllumensCandles #SocialForFlorists BEST EVER GOODY BAGS!!!

Love From Katie @lovefrom_katie
An absolutely amazing goodie bag from today!! Thanks to @Flowerona @DesignersGuild @emmaballltd @janemeansUK #luckyme

Sweet Pea Flowers @Sweetpealondon
Super day at #socialforflorists thank you @Flowerona @fionahumberston. So lovely to meet to everyone, gorge venue and wow the goody bag!

SimplyByArrangement @SarahSimply
@Flowerona have just arrived home via the flower market & shall be testing out the gorgeous goodie bag products later-feels like a birthday!


The contents of the goody bag we received today at the #socialforflorists workshop with @flowerona @fionahumberston and @katiespicerphotography at #brixtoneast. Can you believe how lucky we were to get all this!! Happy happy!!! Huge shoutout to @anthropologie @bluebellgray @cutture @designersguild #emmaballltd #illumenscandles @janemeans @lauraashleyuk #lsainternational

Amazing contents, best goodie bag I’ve ever received!

@fridaandsophia @okishimasimmonds we are so lucky! My house now smells amazing from the candle and soap! 

Just unwrapped all of mine, very exciting, thank you, so generous.

Love all my goodies too, what a bag! Great to meet you @okishimasimmonds

Blog Post

Love from KatieRona and Fiona had thought of everything! From the venue, which was a lovely old warehouse studio called Brixton East, to the décor and crockery which was a mix of lovely vases full of flowers and beautiful glasses and crockery supplied by Anthropologie. There was even gorgeous hand soap in the loo supplied by Designers Guild! We were then given amazing goody bags which consisted of scented candles from Illumens Candles, beautiful floral note cards by Emma Ball, gorgeous vases by LSA and Serax, ribbon from Jane Means, an inspiring and informative book by Fiona Humberstone and lots more!

Many thanks to Designers Guild for the stunningly scented First Rose soap and the gorgeous floral fabric samples. And LSA International for this beautiful Mini Posy Vase.


A huge thanks to Emma Ball for their fabulous stationery, including these pretty Flowers in a Box cards.


Plus this Daisies Pad, Freesias Pocketbook and Topiary Garden Coaster.


I’m a massive fan of Illumens and was thrilled that they sponsored our workshop with scented candles from their Abbaye collection, including this fragrance called Countess Marie. (You may remember that I’ve featured their range on Flowerona before.)


Many thanks too to Rosehip UK for their Bluebird Notebooks and to Serax for these votives and two gorgeous vases for the delegates.


Thank you so much to Jane Means for not only this wonderful Navy and Cream Strip Grosgrain Ribbon for the goody bags.  But also for the beautiful selection of ribbons for our delegates to use in the styling session, including Brighton Stripe Ribbon, Lime Lace and Teal Wired Ribbon.


And finally, many thanks to Original Beans for their delicious chocolate and Cutture for their lovely cards! Each delegate also received a copy of my co-host Fiona’s book, ‘Exhibit’.



We were really wowed by photographer Katie Spicer‘s stunning photos from the workshop. So much so, that we’ve created this collection of eight postcards.


If you’d like to win one of twelve sets of the cards, simply leave a comment below, letting me know what kind of workshops you would like Flowerona to run in the future and where. It’s very much on a first come, first served basis…!

By the way, just in case you missed them, here are links to my other blog posts about the workshop : Part 1 and Part 2. Look out later for a blog post about our next Social Media for Florists workshop, which will be taking place in London on October 1st!

(Images : Rona Wheeldon for Flowerona)

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0Wildabout at A Most Curious Wedding Fair – April 2014


As part of my Wedding Wednesday blog post series, today I’m featuring photos which I took of Wildabout’s designs at A Most Curious Wedding Fair, back in April. Wildabout is a London based florist and it was lovely to catch up with Leanne from the company at the fair. On her stand, there were beautiful wedding flower arrangements in different colour palettes. I loved this elegant white and green pedestal design above featuring roses, peonies, guelder rose, spray roses, lilac, astilbe and green bell. Here’s another shot below. Isn’t it stunning?


And here’s a bridal bouquet in similar hues.


For brides-to-be looking thinking of have a pastel colour palette for their big day, there were these gorgeous designs.




Flower crowns are so popular at the moment and this one featuring jasmine not only looked lovely, but smelt wonderful too!


On-trend succulents were included in this white and blush design…


…and greeting visitors at the entrance to the fair was this striking red, pink and burgundy urn design.



If you’d like to find out more about Wildabout, simply pop over to their website. You can also keep up-to-date with their news on FacebookTwitter and Instagram.

(Images : Rona Wheeldon for Flowerona)

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0Flower of the Month – The Rose…A guest post by Katie Spicer, in collaboration with Carolyn Dunster of Simply Roses


I’m delighted to feature another Flower of the Month guest post by photographer Katie Spicer today.  For July, Katie takes a look at the beautiful rose, Queen of Flowers and the national emblem of England. Over to you Katie…

Carolyn Dunster of Simply Roses has created the most beautiful arrangement of roses especially for this month’s post.


I wanted to create a large hand-tied posy that looked as if it had just been picked from an English garden or hedgerow at mid-summer, but using roses purchased at the flower market. These were David Austin’s Miranda which has the most amazing scent unlike most roses bred for the cut-flower industry, and sprays of Sweet Avalanche which I combined with tiny clippings of Rosa Ballerina picked judiciously from my own garden. Foraged cow parsley, red campion and Geranium robertianum or Herb Robert were used for an overblown blousy effect and the tight hydrangea heads repeat the form and shape of the roses and make the arrangement a lot more cost-efficient. Finally, the zinc jug which is my all-time favourite and most versatile container gives the arrangement a shabby-chic look that works well in both a traditional or contemporary interior.

The rose most commonly symbolises love and passion. As a result of this. they make up the largest proportion of the £22 million spent on Valentine’s Day. Cleopatra used them in her seduction of Mark Anthony. She knew how to woo a man! The purple sails of her ship were drenched in a rose and neroli perfume so that the fragrant air would signal her arrival, before she had even alighted the ship. She invited him back to her boudoir where the floor was carpeted with knee-deep rose petals and other scented flowers. Crushing them underfoot as he crossed the room to be with her, their love was bound forever, swoon. Her mattress and pillows were said to be stuffed with rose petals. How truly decadent!


Cleopatra was not the only one to use roses on ships. The Romans used to adorn their war vessels with roses. They were also under the belief that wearing rose garlands at a feast would prevent drunkenness. I must try this one out sometime!

Roses are much much more than a pretty face though, as they are used as foods, medicines, cosmetics, in rituals and most well known in perfumery. There are three types of fragrances recognised: cabbage rose (R. centifolia), damask rose (R. damascena) and the tea rose (R. indica), so called not for their fragrance but because they were brought over from China in boxes along with imports of tea.


You can make rose petal jam, vinegar, pot pourri, syrup, rosewater, rose wine, rose drop candies and even crystallize them. If they have a powerful scent, then they are even more delicious to eat. ‘Cecile Brunner’, a buttonhole rose, works well as a crystallized flower.

In the old days, honey of roses was used for sore throats and mouth ulcers. The fresh petals were crushed with a little boiling water and then filtered. The liquid was then boiled with honey.

On the continent, rose vinegar is used for heat stroke. Dried rose petals are steeped in distilled vinegar and a cloth soaked in this concoction is applied to the head.


The essential oils can come from the flowers and leaves depending on the variety. Rose oil can reduce high cholesterol levels.

Rosewater is an antiseptic tonic and can be used to soothe dry, inflamed and sensitive skins and splashed on the eyes to ease conjunctivitis. It can reduce redness caused by enlarged capillaries as they have a tonic and astringent effect on the capillaries just below the skin surface.


The leaf can be infused and used as a tonic and astringent tea. You can also make a tea of rose petals to soothe a sore throat, and rosehip tea is often recommended in pregnancy.

Rose hips have approximately 20 to 60 times as much Vitamin C as oranges. This was discovered during the fruit shortages of WWII and the government highlighted their importance and told people to harvest as many as possible as a substitute source of Vitamin C. They also have antioxidant, astringent, anti-viral and diuretic properties and can be used as a mild sedative and antidepressant.


Carolyn is not only a talented florist and garden designer, but she also produces wonderful cosmetics and creations from her delicious rose recipes. For the most successful preparations in the kitchen, it’s best to grow the sweetly scented varieties such as old fashioned variety ‘Rosa mundi’, moss rose ‘William Lobb’, bourbon rose ‘Louise Odier’. climbing rose ‘Cecile Brunner’ or David Austin’s highly scented Gertrude Jekyll. It’s best to gather them on a dry morning using only the freshest and most scented varieties.


Flowers by Carolyn Dunster at www.simplyroses.com | info@simplyroses.com | 0207 700 5566

(Words & Images : Katie Spicer Photography)

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4Flowerona Links: With floral shoes, roses & a flower farm…


Flowerona Links returns this week with lots of wonderful floral inspiration for you to enjoy…whether you’re sitting in bed with a cuppa, chilling in the sun or relaxing on your sofa!




Flowerona Blog Posts


Such a fabulous video from Floret.  Oh how I’d love to visit Erin’s flower farm…one day!

Floret Flowers from Erin Benzakein on Vimeo.

I hope you’ve enjoyed today’s blog post and that you have a lovely Sunday!

(Images : 1. Stephanie Cristalli Photography, 2. Corey Sleap

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