Interview with Ellie Jauncey of The Flower Appreciation Society

This afternoon, I’m absolutely delighted to feature an interview with florist Ellie Jauncey.  Together with Anna Day, she runs The Flower Appreciation Society.

I adore their floral arrangements which have such a lovely informal style. And their website is so colourful and just a little quirky.

Over to Ellie…

Could you tell us what prompted you to become a florist?

My mother is a florist.  My granny had wonderfully green fingers and my great-grandmother had an old-fashioned grocery shop, selling cut flowers.

So I guess it makes sense that I would follow in their footsteps.

It wasn’t until I’d been made redundant twice in one year though which led me to spending a summer assisting my mum with her weddings…and then meeting Anna whilst working behind a bar that the penny dropped and The Flower Appreciation Society was born.

When did you start your business and where are you based?

We started in 2010 and we now work from our lovely studio in Hackney. We don’t have a shop.

What kind of floristry services do you offer?

We mostly do weddings, events and flowers for photo shoots. We love to make and deliver the odd bouquet and we offer a weekly/monthly flower subscription.

Thanks to our visual background, we also design our own swing tags, wrapping paper and website.

How would you describe your style?

We would describe our style as English and wild. We let the flowers speak for themselves.

What is your favourite flower?

So hard to choose just one, so here are our favourite English seasonal flowers…

March/April – hellebores
April/May – lilac
June/July – peonies & sweet peas
August – dahlias
September – hydrangeas

What are your plans for 2012?

2012 is an exciting time for us. We’re moving studios into a beautiful building in East London which is a dream come true!

We’re also beginning the process of finding our own growers, here in London. We’re building relationships with allotment growers and plan to buy direct from them, not only so our flowers can be incredibly fresh and seasonal, but also to support our local communities.

Also on the list…buy a new van and coffee maker and continue swan planter and jug collecting expansion.

Many thanks to Ellie for all her help in putting together the blog post.  If you’d like to keep up-to-date with news about The Flower Appreciation Society, they are on Twitter and Facebook, plus have a blog.

P.S. Do tune in on Monday to read an interview with Ellie’s mum, Caroline Ede, who also runs her own floristry business.

(Images : The Flower Appreciation Society)