Interview with Hattie Fox of That Flower Shop
Could you tell us what prompted you to become a florist?
My dad has a landscaping company and I’d been working for him before I moved to London and secretly really enjoyed it.
When I moved to London, I got a job at a florist in Notting Hill justifying it to my family as a ‘back-up plan’ whilst I was studying art.
Inevitably, I ended up missing university to go to work because I loved my job so much, went onto to manage the company and spent nearly seven years there before I set up on my own.
When did you start your business and where are you based?
I’m not really sure when it all started. I’ve been known as ‘That Flower Girl’ for what seems like forever and that’s where the name for the business materialised from.
We did however finally move the business out of my warehouse flat to a beautiful studio in Shoreditch in London about three months ago and it’s been incredible.
We’re surrounded by artists, painters, photographers and musicians…so lots of creativity to throw around.
What kind of floristry services do you offer?
We do everything! From weddings to large scale corporate events, hand-tied bunches for delivery or collection and lot of fashion editorial.
We’ve also recently opened up a small concession in Anthem, a wonderful menswear store on Calvert Avenue just behind our studio, where you can pick up jam jar posies to take away.
Could you tell us about some of your recent commissions?
We’ve just made some headpieces for a fashion story in The Wall Street Journal, which I loved. It enabled us to get super creative.
We also planted up the V.I.P. area at this year’s Wimbledon tennis tournament which was a fairly surreal experience, but again really exciting!
How would you describe your style?
Organised chaos…I like to keep things as raw and natural as possible with lots of berries, seed pods and British foliage.
Or go for all of the same type of flowers, i.e. peonies in one big bunch with lovely foliage.
Could you tell us about your workshops?
Yes, well a really good client of mine asked if we could do a bouquet-making workshop for her best friend’s hen party. It went really well and the more I told people about it, the more interest we got.
So, we now do bouquet-making courses and also headdress-making workshops near festival season.
Pumpkin-carving over Halloween and of course, wreath and garland courses as we get closer to Christmas.
Do you have any particular plans for the remainder of 2012?
I have a great gardening project coming up, building a living wall inside a 1920s greenhouse inside a warehouse in East London.
What is your favourite flower?
I love O’Hara roses as they have an incredible scent and when they’re fully open they have a really interesting petal formation.
But I, as most florists, roll with what the seasons throw at me.
Many thanks to Hattie for all her help in putting together today’s blog post.
(Images : That Flower Shop)