August 13, 2012

Introducing embroidery artist, Jo Butcher…


I hope you had a lovely weekend.  Today I’m delighted to feature an interview and beautiful work by embroidery artist, Jo Butcher.

Jo recently won the ‘Best Craftsperson’ category in the Country Living Kitchen Table Talent Awards.

When did you start your business and where are you based?

My love of sewing began as a teenager and I worked as a designer/pattern cutter in London.

We relocated to a village in Somerset six years ago and since then my embroidery has further developed and been exhibited locally.


Where do you get inspiration for your floral designs?

The embroidered linens of my grandmother’s generation are a continuous source of design ideas, combined with my love of English country gardens and wild meadows.

We now live surrounded by fields and are lucky to have an old orchard which also inspires me. From the apple trees with the cow parsley beneath and the paths cut through swaying long grasses.

I love how I can go about everyday business and be surrounded and inspired by our wonderful countryside.


Could you tell us more about the Best Craftsperson award you won recently in the Country Living Kitchen Table Talent Awards?

When I saw the competition advertised in the magazine last year I was delighted there was an outlet for those of us with a talent that didn’t require juggling or singing!

It was a huge honour to win Best Craftsperson, especially as they had so many entries for that category.

I’ve always loved what I do but to have the endorsement of my favourite magazine has given me a lot more confidence in my work.

It’s also given me the needed platform to get my work to a wider audience.

Jo-Butcher-grass meadow cow parsley

What are your plans for the remainder of 2012?

More sewing! My work is currently in and selling at a few galleries.

From next month, I’m taking the leap to concentrate on my sewing full-time, as I have started teaching embroidery and will be fulfilling a dream by having a stand at the Country Living Christmas Fair in Islington from November 7th-11th.


Do you have a favourite flower?

My favourite flower is a peony, although I have yet to capture their wonderful blousy blooms in embroidery to my satisfaction.

Second favourite for their joyous simplicity are daisies.  These can be seen throughout my pictures.


Many thanks to Jo for all her help in putting together today’s blog post.

If you’d like to keep up-to-date with her news, she’s on Twitter.

(Images : Jo Butcher)

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