Florist Friday: Interview with Florence Hill of Petalon
Thank you so much to everyone who commented on yesterday’s blog
The general feeling seems to be that gladioli look particularly wonderful en masse, in one colour, on their own, in a tall vase.
Now on to today, which is Florist Friday…and I’m delighted to feature an interview with Florence Hill of Petalon.
I love her company’s ‘Bouquets by Bicycle’ concept and asked her if she’d like to do an interview for Flowerona. And here it is…
Could you tell us what prompted you to set up Petalon?
I wanted to make it easier, more affordable and greener to send flowers.
When my boyfriend James started his bicycle brand, it sparked the idea to deliver flowers using his bicycles.
And from there, we thought about how we could make the process of sending flowers a bit different and better for everyone.
When did you start Petalon and where is it based?
We’re about a month old! We’re based in Hackney, London where we share our workshop with Kennedy City Bicycles.
Who works at Petalon?
I collect the flowers, put together the bouquets and deliver them all myself. James helps out with deliveries if it’s really busy, but it’s essentially a one woman show.
Could you tell us about your floristry background?
I’ve done a couple of evening classes covering the basics of creating my own hand-tied bouquets, but have learnt most through online tutorials, books and blogs.
Having a design background helps. But the inspiration I get from following florists through social media is invaluable.
It’s fantastic to be able to see what’s happening in the industry from all corners of the globe and it fuels my ideas and creations.
How does your flower delivery service work?
We offer two different bouquets every week, which are always £20 including same day delivery. These flowers change depending on what we find at the Flower Market and what’s in season.
By limiting the choice, we reduce any unnecessary waste, keep costs down and can afford to donate £2 of every bunch to Capital Bee, an organisation that campaigns for bee-friendly practices, benefiting both London’s people and pollinators.
The new flowers for each week are uploaded onto the website and promoted through all our social media channels (Twitter, Facebook & Instagram).
Our mornings are spent taking orders and putting the bouquets together. And our afternoons are spent delivering our flowers by bicycle.
How would you describe your style?
Unmanicured. I’ve always loved the natural beauty of flowers, so I try to retain as much of this as possible.
What are your plans for the remainder of 2013?
Get this business off the ground! We’ve had an incredible start, so now we need to focus on getting more people sending more flowers.
What is your favourite flower?
Very hard to pick just one! I love Sweet William, either as delicate single stems or the beautiful texture en masse.
Thank you very much to Florence for all her help with compiling today’s blog post.
I’d like to wish her every success with her new floristry business, which really is ‘different’!
P.S. I love the distinctive black and white striped ribbon that she uses on her bouquets!
(Images : Petalon)