March 3, 2015

Social Media for Florists Workshop – London, 24th February 2015 : Part 1 – Content


Last Tuesday, we held our third Social Media for Florists workshop in London. And what a truly amazing day it was! I’m getting goose bumps simply writing this post…it was so very special. Thank you so much to all the wonderful florists who came from all over the UK and Ireland.

We had the complete spectrum…from those who were in the process of setting up to well-established florists. All of them were there to learn how to use social media to grow their businesses. And my co-host Fiona Humberstone and I were absolutely thrilled with how the workshop went and the wonderful feedback from all the delegates.

This is the first of three blog posts which I’ll be writing about the day, featuring stunning photographs by the talented Katie Spicer and in this first one, I’ll be focusing on the workshop content.

Before I carry on though, I’d just like to say a huge thank you to some of our wonderful sponsors…Graeme Diplock of Zest Flowers at New Covent Garden Flower Market for the gorgeous flowers and Anthropologie for the beautiful crockery and glassware.

The morning started at 9.15am at our venue, the fabulous Brixton East in London, with tea and coffee for the delegates downstairs. It was also a chance for them to mingle and get to know each other, before we headed upstairs.




After introductions around the room, we talked about our objectives for the day.
Then prior to looking at each of the social media platforms in turn, we helped the delegates focus and define their floristry style by asking them to put together a mood board, using images and props which they had brought with them.
Then it was time for Maddie Hatton‘s amazingly delicious elevenses. More about those in my second blog post about the workshop!

Facebook and Twitter were next on the agenda. We showed the delegates shining examples of florists who had beautifully customised both platforms and inspired them with ideas of what to post.


Lunch was an amazing feast for both the eyes and taste buds. And oh my, the desserts!

We started the afternoon session by looking at Instagram, which is fast becoming a firm favourite social media platform for florists! After being shown some beautiful images plus hearing some hints and tips for taking photographs, the delegates took photos around the venue. If you’d like to see them, click here.

Then it was the turn of Pinterest, followed by blogging. At the end of the day, we had delicious cocktails and mocktails.

Thank you so much to all the delegates for coming and making it such an enjoyable day! Here are some of their lovely comments:

  • Very inspiring, informative and interesting. A great day with great food, fun company and the opportunity to learn.’ – Nicola Eve, Flowers by Eve
  • Rona and Fiona inspired me! Inspirational, interesting, creative and reassuring.’ – Gemma King, The Flora Post
  • Inspiring, informative, useful, thought-provoking & fun!’ – Nadine Gibbon, Spinney Cottage Flowers
And a big thanks too to Fiona and our Flowerona Intern, Steph.
***Next Social Media for Florists – Date Announcement***

We’re running our next Social Media for Florists workshop on Tuesday, 20th October. Simply visit the Workshops page to find out more details and to book. Make sure you’re quick though…all our Social Media for Florists workshops have sold out!

P.S. Here’s a link to my video about the workshop, showing us setting-up the day before and the workshop itself.

P.P.S. Fiona has also written a lovely blog post about the workshop, simply click here to read it too.

(Images : Katie Spicer)

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