May 26, 2015

Book Review of How to Style your Brand by Fiona Humberstone


If you’re in the UK, I hope you had a lovely Bank Holiday weekend. You may have seen me mention before that my workshop co-host Fiona Humberstone, The Brand Stylist, has recently written a new book, ‘How to Style Your Brand’. Well, today, I’m delighted to not only feature a review of the book, but also an exclusive video interview with Fiona!

I know from personal experience that it can be a real challenge to know where to start and who to contact when you’re thinking about revamping your brand and website. It was a situation that I faced last year.

I knew that if I wanted to take Flowerona to the next level I needed a new brand identity and a new website. But I had no idea where to start. Should I contact a graphic designer or a web developer? What colours and fonts should I use? And what was the first step I should take?

I was in the very fortunate position of being able to ask Fiona for advice. And now you too can benefit from all her knowledge and experience by reading her book. It features the following chapters:

  • Branding Styling Basics
  • Planning
  • Create Your Vision
  • Create Your Logo
  • Pulling Together Your Brand Elements
  • Styling It Up
  • Resources


‘How to Style your Brand’ will be an absolute godsend to florists! When Fiona and I ran our Branding for Florists workshop in March, I could see so many light bulbs going off when the delegates worked their way through the Planning Workbook, which features in the book. Here’s a snippet below:


In fact, in the book Fiona showcases 3 florists, BareBloomsOkishima & Simmonds and Bayntun Flowers. Isn’t the Bayntun Flowers logo just so beautiful?


Understanding Colour Psychology has been a huge game changer for me, since I learnt last year which season I fall into. (I’m summer with a hint of autumn.) And the chapter on Colour Psychology is where you’ll find the Flowerona Rebrand featured.


My blog post today rounds-up the recent ‘How to Style your Brand’ Blog Tour. If you’d like to see the other reviews of the book, simply visit the websites mentioned below.


Visually stunning, amazingly inspirational and un-put-downable, Fiona’s book is a cross between a coffee table book and a business book.

Whether you’re setting up a new business or thinking of refreshing your website, no matter what type of business you run, you’ll find ‘How to Style your Brand’ an essential guide to creating a distinctive brand identity.

I found Fiona’s advice utterly indispensable when I was relaunching Flowerona and now you too can benefit from all her expertise! To buy your copy, simply visit Amazon.

Exclusive Interview with Fiona

I had the pleasure of interviewing Fiona recently about her book and here’s a link to the video. I hope you enjoy watching it.

(Images : Matt Pereira)

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