Book Review of Brand Brilliance by Fiona Humberstone
‘Creating a brilliant brand is about creating a business that plays to your strengths and feeds your unique passion. It’s about putting your focus on doing that thing that you do better than anyone else and celebrating it through everything you communicate.’ Fiona Humberstone, The Brand Stylist
You may have seen my recent YouTube video where I interviewed Fiona about her book, Brand Brilliance? We covered lots of hints and tips about branding for florists. Well, the book has now been released!
Inspiring and motivational, it guides you through the process of creating a brilliant brand…whether you’re about to set up your own business or you’ve been trading for several years. The book is split into two parts, Brand Clarity and Brand Brilliance.
The first part covers finding your focus and niche, understanding your customer, defining your aesthetic, colour psychology, creating a company name and creating a brand blueprint.
In the second part, you’ll find the absolute essentials for modern marketers, advice on how to write copy that sparkles, photography and styling, creating a website with flair, plus advice on upping your proposal game.
Oh…and there’s stunning photography throughout the book!
P.S. Look out for the florists featured in the book…!
(Images : Fiona Humberstone | The Brand Stylist)