I’m passionate about flowers! I feel extremely privileged to be involved in the floristry industry and very fortunate to have found a job that I love.

I’ve not always been involved with the world of flowers. My background is training and customer service. In the past, I’ve worked for The Financial Times, LexisNexis and Brittany Ferries. Becoming unwell whilst on honeymoon was a real ‘wake-up’ call and led me to signing up for an evening class in floristry in 2004. I loved it so much that I went part-time at my job in London, in order to study for a formal floristry qualification. Having achieved a National Certificate in Floristry, I then left the corporate world completely and worked initially for a florist in Surrey and then for one of the UK’s top florists, Paula Pryke.

Originally from Devon, I now live with my husband Matt in Surrey, on the outskirts of London, England. I work from home in a spare bedroom overlooking our garden, which is now my cosy office. I do love getting ‘out and about’ though, meeting people and going to flower-related events. If you’d like to see what I get up to each week, simply pop over to my YouTube channel, where you’ll find my weekly Flowerona Reflects videos.

the flowerona brand...

Founded in December 2010, the Flowerona brand includes a multi-award-winning blog, brimming full of floral inspiration for everyone who loves flowers! My aim for the blog is for it to be a ‘feel good’ place for people to escape to and be inspired by. With weekly columns which include Wedding Wednesday, Florist Friday, Flowerona Reflects and Flowerona Links, the blog averages over 25,000 unique visitors and over 58,000 page views each month. In addition to direct traffic, Flowerona has over 860 daily subscribers.

The Flowerona blog was awarded Best Wedding Flowers Blog at the Wedding Magazine Blog Awards in 2013, 2014 and 2015. At the UK Blog Awards 2014, the blog was Highly Commended in the Individual Wedding category and at the UK Blog Awards 2015, the blog won the Individual Wedding category.

For florists and florists-to-be, Flowerona for Florists encompasses Social Media for Florists and Branding for Florists workshops in London, a very friendly and supportive Flowerona for Florists Facebook Group with over 1,600 members from all over the world and a Flowerona Job Vacancies Board.

As well as creating content for the Flowerona blog, Rona is a freelance flower writer and writes for New Covent Garden Flower Market, Wedding Flowers & Accessories magazine, Laura Ashley and Homemaker magazine.