March 15, 2018

A Florist’s Guide to Waxflower | New Covent Garden Market

Native to Australia, waxflower with its beautiful citrus scent is such a wonderful long-lasting filler flower! Simply head over to the New Covent Garden Flower Market website to read my latest report about this popular bloom. (Image : Rona Wheeldon | Flowerona) …

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March 14, 2018

On Trend | Helichrysum, Strawflower, Everlasting Flower

Helichrysum, also known as strawflower or everlasting flower are back in fashion! What goes around, comes around...and that's certainly the case with this particular dried flower variety as more and more florists are starting to showcase them in beautiful designs. Grace & Thorn recently adde…

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March 8, 2018

Floristry Career Insight : Simon Richards | Product Developer for Cut Flowers | Marks & Spencer

On Flowerona, my aim is always to promote the floristry industry in its entirety, helping and inspiring everyone involved in this wonderful community. And today, I'm delighted to share with you an insight into a career in flowers, which had its foundations in one of London's top florist shops. A …

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March 5, 2018

Interview with Brigitte Girling of Moss & Stone

I'm delighted today to feature an interview with Brigitte Girling from Moss & Stone (pictured left below), together with stunning images from her 'A Winter Gathering Workshop' with Kate Hargreaves from Tangle & Thyme (pictured right below), which took place last November. How did your worksh…

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March 1, 2018

In Season at the Flower Market this March | New Covent Garden Market

With the weather turning decidedly chilly this week and snow falling in many parts of the UK, it's a little hard to believe that March 1st heralds the start of meteorological spring! If you've got cabin fever, what better way to pass the time than by grabbing a cuppa and settling down with my latest …

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