May 19, 2017

McQueens Italian Masterclass | Palazzo Tartagliozzi in Cermignano | May 2017

Last week, I was invited to attend a McQueens Italian Masterclass at Palazzo Tartagliozzi in Cermignano. (You may have seen my images on Instagram, plus photos and videos on Instagram Stories?)

Well…what an incredible experience it was! I arrived on the Wednesday evening in darkness and couldn’t quite believe my eyes the next day when I looked out of the window to see snow-capped mountains in the distance.

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May 18, 2017

Book Review of Brand Brilliance by Fiona Humberstone

‘Creating a brilliant brand is about creating a business that plays to your strengths and feeds your unique passion. It’s about putting your focus on doing that thing that you do better than anyone else and celebrating it through everything you communicate.’ Fiona Humberstone, The Brand Stylist

You may have seen my recent YouTube video where I interviewed Fiona about her book, Brand Brilliance? We covered lots of hints and tips about branding for florists. Well, the book has now been released!

Inspiring and motivational, it guides you through the process of creating a brilliant brand…whether you’re about to set up your own business or you’ve been trading for several years. The book is split into two parts, Brand Clarity and Brand Brilliance.

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