January 17, 2018

Escape to South Africa on a Botanical Journey with Cape Lily & Passionflower | March 12th – 21st, 2018

I’m delighted to feature an interview with floral designer Sylvia Lukach from Cape Lily (pictured above) about a new kind of floral retreat she’s calling a ‘Botanical Journey’ this March in South Africa. The emphasis being not just on floral design but also personal growth. And the incredibly talented Susan McLeary from Passionflower is one of the guest teachers!

Read on to discover what inspired Sylvia to create this experience plus a very special offer for Flowerona readers…

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January 10, 2018

In Season at the Flower Market this January | New Covent Garden Market

Every month I go to New Covent Garden Market in London to talk to the traders and take photographs for my monthly report for the Flower Market website. And on my visit last week, I was very pleased to see that anemone season is in full swing!

If you’d like to see what’s available flowers, foliage, plants and sundries wise at the market in January, simply head over to the Flower Market website, where you’ll be able to read my report.

(Image : Rona Wheeldon | Flowerona)

January 4, 2018

The Hottest Floral Trends for 2018

If you’re wondering what the hottest trends are flowers, foliage, plants and sundries wise for 2018, head over to the New Covent Garden Flower Market website for my latest report!

Having recently interviewed the traders, I share with you their insights as to what’s going to be in demand over the coming twelve months.

(Image : New Covent Garden Flower Market | Julian Winslow)

January 2, 2018

Instagram | The Florist’s Favourite Social Media Platform

Happy New Year! I hope you had a wonderful time celebrating the start of 2018 on Sunday evening and a restful day yesterday. I thought I’d begin the year with an article, which I wrote recently for the new monthly Florist Business magazine about the florist’s favourite social media platform, Instagram.

Launched in 2010, Instagram has rapidly become the florist’s social media platform of choice. Perfect for attracting your ideal customer, this easy-to-use app gives you the ability to share beautiful images and captivating videos of your flower journey. And it also provides you with endless floral inspiration from around the globe.

So what exactly is it about Instagram that makes it so popular with florists? Well, there are many reasons and here a just a few…

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December 30, 2017

Rose, Thorn, Bud | Reflecting on 2017 & Looking Forward to 2018

Over the Christmas holiday, I read this blog post by Monica at The Elgin Avenue. It references an aptly named technique for the floristry community called Rose, Thorn, Bud!

The idea is to decide on the highlight of your day (Rose), what went wrong during your day (Thorn) and what you’re looking forward to tomorrow (Bud). The method can be equally applied to a year. And I thought you may find it useful for reviewing your last 12 months, plus looking forward to 2018.

Here are my personal reflections and plans for the next 12 months.

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