Last week, I was invited to attend a McQueens Italian Masterclass at Palazzo Tartagliozzi in Cermignano. (You may have seen my images on Instagram, plus photos and videos on Instagram Stories?)
Well…what an incredible experience it was! I arrived on the Wednesday evening in darkness and couldn’t quite believe my eyes the next day when I looked out of the window to see snow-capped mountains in the distance.
‘Creating a brilliant brand is about creating a business that plays to your strengths and feeds your unique passion. It’s about putting your focus on doing that thing that you do better than anyone else and celebrating it through everything you communicate.’ Fiona Humberstone, The Brand Stylist
You may have seen my recent YouTube video where I interviewed Fiona about her book, Brand Brilliance? We covered lots of hints and tips about branding for florists. Well, the book has now been released!
Inspiring and motivational, it guides you through the process of creating a brilliant brand…whether you’re about to set up your own business or you’ve been trading for several years. The book is split into two parts, Brand Clarity and Brand Brilliance.
With wedding season starting to pick up pace and a high profile wedding taking place this weekend (!), today I’m delighted to feature 12 breath-taking bridal bouquets showcasing romantic, timeless David Austin roses. Let’s start off with one of the most popular, Juliet, above.
Hello…well, what a wonderful month it’s been already! You may have seen on Instagram and Instagram Stories that I was in Italy last week attending an amazing McQueens Italian Masterclass. I’ll be featuring it here shortly. Today, I wanted to share with you the exciting news that I’ll be taking part in a workshop called The Floral Artist, run by A Still Life in York next month.
Launched in March this year, A Still Life is a fusion of creative workshops, gatherings and curated events held within the village of Crathorne and the City of York, North Yorkshire. This new brand is founded by Floral Stylist Kirsty Johnson and Vicky Trainor of The Linen Garden, pictured below. The workshops are delivered by Kirsty and Vicky with guest hosts from a range of creative industries.