September 14, 2017

Interview with Carolyn Dunster, author of ‘Urban Flowers’

Today I’m delighted to feature an exclusive interview with florist and planting designer Carolyn Dunster about her new book, ‘Urban Flowers’.

In your book, you detail how to grow flowers in an urban space. If people are considering growing cut flowers, which varieties would you recommend as being the easiest to get good results from?

I would recommend starting with a group of flowers known as hardy annuals. These are flowering plants that complete their whole life cycle within one year. Seed germinates and plants put on enough growth to flower profusely during a twelve-month period or less before setting seed to start the cycle all over again. One of the best reasons for growing annuals in small spaces is that they put all their energy into forming flowers rather than roots and therefore only need shallow planting.

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September 12, 2017

Instagram for Florists Online Course – Survey

Instagram is such an incredible marketing tool for florists! And to help ensure you make the very most of using this popular social media platform, I’m currently in the process of writing an ‘Instagram for Florists’ online course.

I have LOTS of ideas about the areas I’ll be covering, but before I progress any further, I’d love to know your thoughts to make sure I’m on the right track. I really want to know what will make the difference for you and what your current struggles are with using Instagram.


So, I’ve put together a short survey. And my way of saying thank you for generously sharing your time and insights? Well, by completing the survey, you’ll be in with the chance of winning a free place on the ‘Instagram for Florists’ online course, which will be launched next year!

The survey should take no longer than ten minutes to complete and I’d really appreciate your comments! Simply click here to head to the survey now. It will be open for two weeks and will close at midnight on Tuesday, 26th September. I’ll then be announcing the winner shortly afterwards.

Good luck with your entry!

UPDATE 27/09/17

The survey has now closed and the winner has been notified. Thank you so much for all your entries!

(Image : Rona Wheeldon | Flowerona)

September 5, 2017

Houseplant of the Month – Alocasia

Mention Alocasia and I immediately think about their distinctive heart-shaped leaves. Some people liken their form to arrows and even shields. This popular, tropical plant is September’s Houseplant of the Month and to celebrate, a beautiful display has been installed at West Elm’s flagship store in London by Ian Drummond, author of At Home with Plants.

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August 17, 2017

Launch Offer for the Online Colour Psychology for Creatives Workshop from The Brand Stylist

Until I attended The Brand Stylist’s Colour Psychology for Creatives Workshop in London nearly three years ago, I had no idea that colour psychology-wise, my brand Flowerona is predominantly ‘Summer’. It helped so much to understand the characteristics of this ‘season’ when I rebranded the following year.

And now, I refer to the concept every time I consider content and images for my website and social media. I know to use cool, delicate, muted colours with a touch of grey, airy images and flowing handwriting fonts…

Fiona has had so many requests from around the globe that she’s launched an online version of the workshop. And for the next two weeks, you can save £55 + VAT off the enrolment fee!

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August 17, 2017

Interview with Ruth Davis of All for Love

I’m delighted today to feature an interview with London based florist, Ruth Davis of All for Love.

Could you tell us what prompted you to become a florist?

It was my childhood dream to become a florist. Growing up in the beautiful Lake District, I’ve always loved nature and its always just been there. I remember, as a child, coming back from dog walks with pocketfuls of conkers or pine cones I had collected along the way, or sticky handfuls of daffodils or colourful autumn leaves that I had picked. I would get home and make a messy collage with my loot, stick them all to my bedroom walls, or give them to my Mum in an egg cup.

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