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December 14, 2017

Visiting Zita Elze’s Florist Shop in Kew | Christmas 2017 | Part 1

Ready to see some photos of one of my very favourite florist's shops in London? If you've read Flowerona for a few years, you'll already be familiar with my annual visit to Zita Elze's shop. I really can't think of a better way to spend a morning than behind the lens in such a wonderfully inspirational …

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November 23, 2017

Flowerona for Florists Facebook Group Reaches 4000 Members!

I'm thrilled to announce that the Flowerona for Florists Facebook Group has reached 4,000 members! My aim in setting up the group back in April 2014 was for it to be a floral hub where florists could meet, share ideas and seek advice - whether that's flower identification or seasonal availability, w…

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November 16, 2017

4 Self Care Tips for Florists in the Run-Up to Christmas

So the Christmas installations have started to go into hotels and restaurants meaning many florists have been doing all-nighters and then trying to catch up on their sleep the next day. Florist shops are gearing up for the festive period too. And freelancers are taking on jobs back-to-back. It's so…

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November 14, 2017

British Flower Grower | Picked at Dawn | North Yorkshire

If you read my blog post last month about the Large Urn Workshop which I attended earlier this year, you may have seen me mention British flower grower Picked at Dawn. Isn't it such a great business name? The day after the workshop, Fiona from Firenza Floral Design very kindly took me to visit the i…

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November 9, 2017

A florist’s guide to Christmas at the Flower Market

This week in the UK, the Christmas lights were turned on in Oxford Street in London, retailer John Lewis is just about to reveal their Christmas 2017 advert, and with just over six weeks to go until the big day, my latest report for the New Covent Garden Flower Market website went live this morning. An…

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