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Kate-Nielen-Photography-Kate-Nielen-Photography-Larry-Walshe-Flowerona-Feature
May 18, 2015

Florists taking part in the RHS Chelsea Flower Show, Chelsea in Bloom & Chelsea Fringe

Today, I'll be at the RHS Chelsea Flower Show Press Day and I'm so looking forward to seeing all the gardens and exhibits! All my blog posts this week will be Chelsea related and I thought that I'd start with details of florists who are involved in this year's RHS Chelsea Flower Show, Chelsea in Bloom an…

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BFA-2020-Vision-Conference-Feature
April 24, 2015

British Florist Association 2020 Vision Conference

Last weekend, I went to the British Florist Association (BFA) 2020 Vision Conference in Leicester. With 150 attendees, there were talks by prominent names in the floristry industry followed by Q&A sessions. After an address by Brian Wills-Pope, Chairman of the BFA, Caroline Marshall-Foster of Pur…

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Flower-Council-of-Holland-Round-Table-Flowerona-Feature
April 23, 2015

Key 2015 Trends from The Flower Council of Holland

Towards the end of last year, I attended a round table event organised by the Flower Council of Holland. And today, I thought I'd share with you the 2015 key trends for flowers and houseplants, which were discussed. They are Eco Luxe, Unexpected Wild and The Happy Life. Before I tell you more a…

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Jo-Flowers-Flowerona-Feature
March 20, 2015

Exquisite floral creations by Jo Rodwell of Jo Flowers

Regular Flowerona readers will know that I adore Jo Rodwell of Jo Flowers' work! And today I'm thrilled to feature images of her latest exquisite floral creations. The very talented photographer who took these photos is Joanna Millington. Jo says : 'These images that Jo and I worked on wer…

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The-Brand-Stylist-Feature
February 20, 2015

Ten ways to make your floristry business irresistible

Your brand has the power to win you business simply because of how jaw-droppingly fabulous it is. Wishing you could win more exciting projects this year? Hoping to revamp your website to reflect the success you’ve had so far? Starting out and in need of a little guidance? Ahead of our Brandin…

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