1Flowerona Links: With pumpkins, leaves & a bicycle florist…


I hope you’re having a lovely weekend. Here’s my round-up of floral inspiration from around the globe…




Flowerona Blog Posts


Video showing how to make a Floral Fall Planter by Joy Cho from Oh Joy.

So, I hope you’ve enjoyed this week’s links and have a lovely Sunday!

(Images: 1. Georgianna Lane, 2. Kristina Curtis)

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0Flowerona Reflects…featuring Blue Sky Flowers & Mary Jane Vaughan

This week’s Flowerona Reflects video shows footage of a Flower Crown Workshop at Blue Sky Flowers and a Festive Open House at Mary Jane Vaughan on a very flowery Wednesday this week!

P.S. Don’t forget, if you receive this blog post via email and would like to view the video, simply go to www.flowerona.com.

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0Flowerona Tips: My favourite blogging book…Blog Inc.


I often get asked by florists who are either thinking of starting a blog or are unsure how to grow their readership…”Can you recommend a book?” Well, I’ve read quite a few books about blogging and my favourite has to be this one by Joy Cho, who writes the blog Oh Joy. Called ‘Blog Inc’, it really is a must-read!

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4Florist Friday: Interview with Katja Bergdorf of Bergdorf’s Flowers of Copenhagen


It’s Florist Friday and today I’m so thrilled to feature an interview with Katja Bergdorf of Bergdorf’s Flowers of Copenhagen, together with breath-taking photographs of her floral designs by Maria de Faci!

Could you tell us what prompted you to become a florist?

I became a florist after I’d been running a catering business with 75 staff for other people and mixing it with my 3 years at business college. I stopped working and followed my dream as I wanted to be a florist and own my own business.  So, I started sweeping the floors at a very famous florist in Copenhagen. This way, I watched and learned the creative craft by watching the people in shop.

When did you start your business and where are you based?

I started my business in London in 2002. I now work from a studio in Richmond upon Thames.







What kind of services do you offer?

I offer creative designs with flowers and all aspects of the visual look of the wedding… whatever the client needs help with. I’ve previously collaborated to style for Vivienne Westwood’s PA Tizer Bailey and Events Manager Kiko Casper creating Christmas parties for Vivienne Westwood, based on ‘Harry Potter’ and ‘Save the Arctic’ themes.  So, the spectrum of my services is broad, but creative! I’ve also started styling shoots and have a new styling blog created by myself and Cakes by Robin. It’s called Bergdorf and Green

Where do you get inspiration for your floral designs?

I get my inspiration from clients and their personalities. Sometimes something will catch my eye or a lot of the time, I like to tell a story with flowers and props. As my roots are from Denmark, I used to love creating my window with H.C. Andersen’s Fairy Tales.  As I don’t have a shop window anymore, my ‘window’ has become executed through my clients like The Bingham Hotel, where I’ve created a forest on their mantelpiece! Luckily the owner and director of hotel are very broad minded!!!!!





How would you describe your style?

My style is very earthy and Scandinavian, staying true to season and the bloom. I do like the simplicity and the individual look of flowers.  And also the opulence of putting hundreds of stems together in a vase.

What are your plans for 2014/2015?

My plans for 2014/2015 are more styling and creating larger events.  I’ve great plans to create shoots with my team, who capture my flowers, ideas and set-ups in such a magical way! I definitely want to do more art styling as we’re getting more and more into fashion.  But I couldn’t live without my wedding clients as they’re all different in a beautiful way and give me new challenges every time and educate me in different styles!

What is your favourite flower?

My favourite flowers are based on season. I love snowdrops, lilac and ranunculus. But when March/April comes, its magnolia and cherry blossom. Then in May, sweet peas, peonies, etc…












Thank you so much to Katja for all her help in compiling today’s blog post. Aren’t her floral designs absolutely stunning? If you’d like to see more of her work, simply pop over to the Bergdorf’s Flowers of Copenhagen website. And you can also find Katja on Facebook and Twitter.

(Images : Maria de Faci)


0Book now for our next Flowerona ‘Social Media for Florists’ workshop – February 24th, 2015


We’re so thrilled to be running our next Social Media for Florists workshop on February 24th 2015 at Brixton East in London! If you’re a florist and would like to find your focus, build your floral following and grow your business through social media, then please do join us. I’ve mentioned this new date briefly on Flowerona earlier this month and already almost 40% of the places have been sold! Here are all the details:


Join us for a fun and inspirational class away from the demands of your shop or studio and together let’s spend a productive day working on your business and planning for the future.

Packed with practical hints and tips, insider knowledge and game-changing exercises, we cover the absolute essentials of using social media to grow your business. You’ll gain clarity, momentum and discover how to create a strong brand voice that cuts through the noise and opens doors.

You’ll leave with a clear vision of how to make each channel work for your unique business and a set of personalised action points that you can implement immediately. You’ll be inspired, informed and most of all energised to step up your social media presence and grasp the opportunities available to you.

Social Media for Florists Workshop Flowerona


9.15: Registration, tea/coffee and mingling.

9.45: Workshop kick off. Introductions and aims for the day.

10.15: Focus: Finding your compelling brand voice, captivating your audience, articulating your brand style and setting yourself apart from the crowd.

11.00: Elevenses

11.20: Facebook: How to increase engagement; Flowerona’s Fundamental Facebook tips.

12.00: Twitter: Using Twitter to network, demonstrate your expertise and raise your profile.

12.30: Integrating social media into your working day; rising above comparison syndrome; setting your own boundaries; Q&A.

1.00: Lunch

2.00: Instagram: The visual way to share your story; simple styling; props and backdrops; apps to make your photos look beautiful.

3.00: Pinterest: Creating pinnable images; showcasing your style.

3.40: Blogging: Demonstrating your expertise, showcasing your style, captivating your audience and generating sales without damaging brand integrity.

4.10: Setting clear objectives; Q&A.

4.30: Wrap up and close. Both Fiona and Rona will be available for further discussion until 6.00pm.

Your Class Tutors

Rona Wheeldon is the UK’s leading flower writer and founder of the award-winning blog, Flowerona. A trained florist and experienced social media practitioner, Rona is looking forward to helping people gain a real handle on their social media.

Brand and creative consultant Fiona Humberstone is an inspirational and highly practical speaker with a love of flowers. Fiona is renowned for enabling her students to gain clarity and a strong creative vision.

Investment – £295

Includes utterly delicious elevenses and a two course lunch, a goody bag packed with treats handpicked by Flowerona, two weeks follow up email support, oodles of expertise, practical tips and inspiration.

Social Media for Florists Workshop Flowerona Maddie Hatton Caterer

And just in case you’ve not seen my blog posts about our last workshop, here are the links below, plus a short video about the day:

Social Media for Florists Workshop – London, 1st October 2014

Social Media for Florists Workshop – London, 1st October 2014 : Inside the Goody Bags & a Behind the Scenes Video

So, do join us and network, gain inspiration, clarity and the expertise to help you grow your business. To secure your place, simply click on the Buy Now button below. Make sure you’re quick though…the last workshop sold out within three weeks! Please click here for the workshop Terms & Conditions.

Small Buy Now Button

(Images : Emily Quinton)

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