0Flowerona Tips: Use the Explore tab in Instagram to find new people to follow


I’ve been using Instagram for quite a while now, but it’s only recently that I’ve fully appreciated how useful the Explore tab is for finding new people to follow.

Shown in the tab are photos and videos liked by people whose posts you’ve liked and/or posts that are liked by a large number of people in the Instagram community.

So, the next time you’re in Instagram, do have a scroll through. I’ve discovered some amazingly talented people there…

(Image : Instagram)

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4Florist Friday: Interview with Daniella Sapia of Bottega Fiori


On Flowerona today, I’m delighted to feature an interview with florist Daniella Sapia of Bottega Fiori.

Could you tell us what prompted you to become a florist?

After completing a Design degree at the London College of Fashion, I went into office-based roles. Working in fashion and jewellery for a number of years was a really great experience.  However, I longed to use my design skills and get back to my creative roots.

I’ve always had a mild obsession with flowers and plants, which I definitely got from my grandparents and family in Italy. Throughout my childhood, I always remember my grandparents growing countless varieties of succulents and my aunties snipping plants from their gardens and swapping them with each other to create sumptuous displays. I would always get involved and would experiment with growing flowers and making different arrangements myself.

Through researching various flower designers like Marc Colle, Joe Massie, Gregor Lersch and Scarlet & Violet, I became truly inspired and knew that flower design was the direction for me. I decided to take a vocational course at The Covent Garden Academy of Flowers, which was a fantastic starting point, as I learnt all the traditional techniques I needed, while being able to explore the vast possibilities of flower design and applying them to creative briefs. 

Could you tell us how your floristry career has progressed?

Following the flower design course, I went on to do work experience with a broad spectrum of top designers in the industry such as Zita Elze, Nicky Doodson, Chantal Flores, Bo Boutique and Jam Jar Flowers. This was fantastic for me as I got a chance to see how the industry really works and gave me the opportunity to be involved with really creative weddings and events on a larger scale.

Alongside this, I kept setting myself interesting projects with flowers and have worked on various editorial shoots, which I very much enjoy. I was accepted onto The Prince’s Trust Scheme, who have offered me lots of guidance and support in the run up to launching my business. I’ve gradually taken on more commissions of my own and hope to grow my business further.




When did you start your business and where are you based?

I started my business at the end of 2013 and things really took off around the Christmas period. Since then. I’ve been lucky enough to work with some really amazing clients and other florists across London and Surrey.

I’m currently based in Surrey. Being so close to London, I’m able to take on work in both London and Surrey, which gives me real variety. I love both working in the city and escaping to the countryside.

What kind of floristry services do you offer?

We provide bespoke flowers for any event, special occasion or corporate environment across Surrey and London. Our specialities include weddings, editorial shoots, corporate and private events, corporate flowers, religious celebrations, press days, sympathy flowers and much more. I like to think we provide flower design with a difference and always include intricate details to make each design personal to every client. 





Where do you get inspiration for your floral designs?

I’m inspired by the latest trends in shape and colour in fashion and jewellery. I like to explore how flowers can be worn on the body, as clothing or as accessories for the hair. I’m also inspired by nature and the changing seasons. It’s a real thrill when we come into a new season and you start to see different varieties of flowers coming thorough at the flower market. This always makes me think of new ways in which I can incorporate them into my work.

How would you describe your style?

I would say my style of work for weddings is romantic and whimsical, with subtle and intricate details. I like to incorporate a selection of scented flowers with herbs where possible to offer something special for all of the senses. With my event and editorial work, my style can change according to the brief. I’ll always try to think of how I can make an impact and surprise people with what’s possible when working with flowers.




What are your plans for the remainder of 2014?

The remainder of 2014 is set to be a busy one. We’ll be setting up a new studio in Surrey at the end of the month.  So I’m looking forward to making the space my own. Being wedding season, I’ve a few more weddings coming up and more exciting commissions and projects throughout October and November. I’ll also be exhibiting at the Brooklands Wedding Fair and the Woking Wedding Fair in September, which we’re really looking forward to.

Christmas time will also be exciting. I will be setting up a stall at The Windsor Emporium, where I’ll also be offering wreath-making workshops. And I’ll be at Godalming Craft & Gift Market. More markets and workshops are currently being organised. So I’ll be posting all the details on my website shortly.

What is your favourite flower?

It’s a difficult decision, but if I have to choose one, I would choose jasmine. It has an incredible fragrance when it’s in bloom and looks beautiful on its own or entwined into spring arrangements.

Thank you so much to Daniella for all your help in compiling today’s blog post. If you’d like to see more of her beautiful work, do pop over to the Bottega Fiori website.

Social Media

To keep up-to-date with Daniella’s news, here’s where you can find her on social media:

Facebook: Bottega Fiori
Twitter: Bottega Fiori
Pinterest: Bottega Fiori
Instagram: Bottega Fiori
Blog: Bottega Fiori

(Images : Daniella Sapia/Bottega Fiori & Petr Krejci)


0Sue Arran Flowers at A Most Curious Wedding Fair – April 2014


In this week’s Wedding Wednesday blog post, I’m featuring photos of Sue Arran Flowers’s stand at A Most Curious Wedding Fair. Sue used roses, lisianthus, amaranthus, hydrangeas, gloriosa lily and guelder rose in a colour palette of green, purple and cerise for her wedding flower designs.





Based in North London, Sue provides flowers for clients in London and the Home Counties. If you’d like to see more of her work, do pop over to her website and Facebook page.

(Images : Rona Wheeldon for Flowerona)

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1The Cut Flower Project Flower Workshop at West Elm in London


Earlier this summer, I attended a drop-in Flower Workshop at West Elm in London. It was run by the lovely Saima from The Cut Flower Project. And today, I’d like to share with you a few photos from the event. First of all, Saima talked the attendees through how to make a simple flower arrangement, which could either be made in a vase bought from the store or a rustic tin can.


Then, everyone chose a selection of blooms for their arrangement, including stunning peonies, tulips, hyacinths, gypsophila, craspedia, stock and alliums.


Here are some of the attendees in action, with Saima on-hand to help anyone who needed any advice.





There was such a great atmosphere in the store. And what a lovely way to spend a Saturday afternoon…

I was completely blown away by the magnificent window display at the shop! The amazing oversized flowers crafted in paper didn’t just stop me in my tracks, but also lots of passers-by in Tottenham Court Road.



Aren’t they incredible? And I couldn’t resist including a photo of the fabulous green wall, which is growing inside the shop…


West Elm regularly run events for customers and past events have included Paper Flower Crafts and Photography Workshops. If you’d like to find out about what they have planned, simply visit the West Elm London Facebook page.

(Images : Rona Wheeldon for Flowerona)

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1Laura Ashley’s new Painterly Florals collection for Autumn/Winter 2014


I hope you had a lovely weekend. Thank you so much for all the lovely comments about yesterday’s Flowerona Links blog post. The image by Philippa Stanton in particular was very popular! If you’d like to see more of Philippa’s stunning photos, do follow her on Instagram and also visit her blog.

Whilst my husband went to Wembley yesterday to watch the Community Shield football match, I was ensconced in my office, whilst outside the rain lashed down, wind blew ferociously and the thunder rumbled! I wasn’t only writing blog posts, editing images and answering emails, but also researching vlogging. There is so much to learn. But I’m very excited about my new project!

Anyhow, on to today. The Laura Ashley brand is synonymous with flowers and I’m delighted to feature one of their new collections for Autumn/Winter 2014 called Painterly Florals. In a colour palette of berry and orchid, this beautiful range has been influenced by the arts and crafts of the British Isles. I love the hand-painted chrysanthemum design called Ninette, which features on wallpaper, fabric, cushions and accessories. And the Berkeley Scroll print is lovely too. Here are some images of products included in the collection…








To see more of the range, why not take a look at the Laura Ashley online catalogue

(Images : Laura Ashley)

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