5Zita Elze at Brides The Show – October 2014


Last weekend, Brides The Show took place in London. It was so lovely to see all the florists who were exhibiting there and I’ve captured their stands on camera and video to share with you. First up is the amazingly talented, Zita Elze. And I wasn’t the only one who was completely blown away by Zita’s breath-taking stand, as she won the Brides The Show Editor’s Gold Design Award! I’m so very thrilled for her.

Centre stage was Sleeping Beauty…an exquisite floral dress featuring a bodice embroidered with roses, hyacinth pips, hydrangeas and waxflower. The detail and intricate nature of the design was astonishing! It was complemented by a skirt made of silk organza and sea lavender, which is also known as limonium. Prepare to be wowed as you scroll down through the images…and do look out for the stunning floral-inspired wedding cakes created by Cakes by Krishanthi.













Seeing Zita’s innovative floristry style always takes my breath away! I loved the muted colour palette of the whole design, the ethereal effect of the sea lavender hanging gracefully from the tree branches and all the detailed floral arrangements. If you’d like to see more of Zita’s beautiful ‘Living Embroidery Bridal Collection’, do pop over to her website.

P.S. Zita has just recently joined Instagram!


0Stunning floral designs by Jo Flowers, plus news about her new website


As soon as the stunning images in today’s blog post arrived in my inbox, I really couldn’t wait to feature them! They’re from a breath-taking photo shoot which florist Jo Flowers did to coincide with the release of her new website, which went live on Friday.

The shoot took place at one of Jo’s favourite wedding venues in Norfolk, Langley Abbey. A beautiful atmospheric building, its 12th century crumbling walls were the perfect backdrop. And with the mix of ethereal romantic florals of an old Dutch Masters painting (pretty much Jo’s signature look), antique urns, old frocks, plus hair and make-up by a lady who knows a thing or two about styles of the past and a hugely talented photographer, this made for one incredible shoot!

Jo said: ‘What’s so great about Langley Abbey is how well it can take imaginative decorating and dressing…it’s a stylist’s dream. I attached long tendrils of foliage to the crumbling walls, so that it looked like the greenery was growing and creeping along them. The amazing niches, ledges and arched windows allowed me to explore alternative decorating spaces for large floral displays, as well as an oversized tablescape design with antique candlesticks.’











Jo had a fantastic team working with her on the shoot with models Amy, Hilary and Natalie. Capturing the day so magically was photographer Camilla Felgate, whose portfolio as well as wedding photography, includes fashion and editorial work. Flamingo Amy was the obvious choice for the hair and make-up, being a local leading lady in hair design of a ‘vintage style’. Amy worked her magic on model Amy’s make-up, including plum lips to complement the colour of the beautiful roses. And Jo entwined vines and bud roses into Flamingo Amy’s beautiful plait hairstyle on model Hilary. Lola and Jimmy took on the mantle of styling and creative direction.

For a long time now, I’ve admired Jo’s work and her approach to floral design has gained interest worldwide, especially America.  Designing and arranging flowers for weddings and events in Norfolk, Suffolk, London and beyond, Jo mixes flowers grown in her Norfolk garden with foraged ingredients to give the ‘just picked garden’ style..relaxed florals with plenty of movement and texture, plus interesting colour combinations. Do pop over to the new Jo Flowers website, where you’ll find more beautiful images and where this lovely video below can be found. You’ll also find Jo on Facebook and Instagram.

(Images: Camilla Felgate Photography)

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0Flowerona Links: With projects, oversized blooms & a glossary…


I hope you’re having a lovely weekend. Here are this week’s Flowerona Links…




Flowerona Blog Posts


Video featuring the making of an incredible mini-sized floral-inspired Miss Dior dress…

So, I hope you’ve enjoyed this week’s escape into the world of flowers and that you have a lovely day!

(Images: 1. A Beautiful Mess/Mandi Johnson  2. Ben Adams Photography)

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0Flowerona Reflects…featuring Social Media for Florists & Colour Psychology for Creatives workshops

Another whirlwind of a week…and one to remember with very fond memories! Our second Social Media for Florists workshop took place and we were so thrilled by the feedback from the delegates. Blog posts and more videos about the day will follow shortly. I also attended my co-host Fiona’s own workshop, Colour Psychology for Creatives. Hope you enjoy watching the video and have a wonderful Saturday!

P.S. Don’t forget, if you receive this blog post via email and would like to view the video, simply go to www.flowerona.com.

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0Flowerona Tips: Create a hashtag when you’re running an event

When you’re running an event, it’s a great idea to create a hashtag especially for it. Now, you might wonder why? Well, it’s a great way for people who aren’t following each other on social media to connect, particularly on Instagram and Twitter. They’ll be able to search the hashtag prior to the event to see who else is attending, giving them the opportunity of making contact beforehand. Plus, after the event, you and they will be able to see what appears on social media.

We ran a Social Media for Florists workshop on Wednesday and the hashtag was #socialforflorists. Creating the hashtag made it very easy for our delegates to discover who was attending the workshop in advance, giving them the opportunity to get to know each other. As hosts, it saved us time locating the delegates’ social media activity, before, during and after the workshop.


Just make sure though that your hashtag is unique enough to only be used for your particular event.

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