0Wedding Magazine Blog Awards…Flowerona has been short-listed for Best Flowers Blog!


I have some VERY exciting news! Flowerona has been short-listed for ‘Best Flowers Blog‘ in the Wedding Magazine Blog Awards! Thank you so much to everyone who nominated me.

I now have a favour to ask…I would be very grateful if you would vote for me. It’ll only take a few seconds and it would mean so much to me. Simply click here to vote.

By voting, you could win a pair of golden tickets to the awards ceremony at The Savoy on Friday, 10th October! (You can even vote once a day.)

Voting closes on Monday, 1st September and the winners will be announced at the awards ceremony.

Thank you SO much!

P.S. Here’s a link to last year’s winners.

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9Social Media for Florists workshop – London, 1st July 2014 : Part 1 – Content


July 1st was a very special day for me, one which I’ll always have fond memories of…our inaugural Social Media for Florists workshop in London! The weeks upon weeks of planning all came together and my co-host Fiona Humberstone and I were absolutely thrilled with how it went and the wonderful feedback from all the attendees.

This is the first of three blog posts about the event, featuring beautiful photographs by the talented Katie Spicer. Before I carry on though, I’d just like to say a huge thank you to some of our very generous sponsors…Anthropologie for the stunning crockery and glassware, Graeme Diplock of Zest Flowers at New Covent Garden Flower Market for the gorgeous flowers, Laura Ashley for lovely homeware and Bluebellgray for sponsoring our styling competition.

Now, onto the day itself…our venue was the fabulous Brixton east, a 19th century warehouse.


On arrival, we greeted the delegates, who’d travelled from all over the UK, with tea and coffee, before they started to get to know each other in the downstairs room. It was so lovely to meet up with familiar faces, plus get to know people who I’d connected with online.


At 9.45am, everyone went upstairs to the ‘classroom’, where they were presented with their goody bag, literally bursting full of floral-inspired delights from our wonderful sponsors… Cutture, Designers Guild, Emma Ball, Illumens, Jane Means, LSA International, Original Beans, Rosehip UK and Serax. (I’ll be sharing more details in a forthcoming post!)


Fiona and I had created special hand-outs for everyone including a set of ‘Social Media Explained’ cards, a worksheet to document actions, plus details of all the attendees and sponsors.


The room upstairs, with its rustic feel and garlands of hanging lights really was the deciding factor for me when booking the venue. Isn’t it just wonderful?


After introductions, Fiona ran the first session on finding your compelling brand voice and style.



And to help the delegates focus on what makes their floristry business distinctive, we asked them to create a mood board. They’d brought along images and objects that they felt represented their business. For example, tear sheets from magazines, images from Pinterest and their own marketing literature.  Plus physical objects, such as ribbon and fabric. Here they are in action…







Having completed their mood boards, the aim was for the delegates to be able to use them to pinpoint exactly how they should portray themselves on social media. It was then time for delicious elevenses by chef Maddie Hatton. Recharged and refreshed, I then talked about Facebook, followed by Twitter.  Using PowerPoint slides, I explained what to use each platform for and showed examples of content that works well. Questions were asked by the delegates throughout the morning, but just prior to lunch, we also held an informal Q&A. Then it was time for food…and oh my, weren’t we all in for a treat! (Look out for my forthcoming post for details.)


Fiona started the afternoon session with Instagram. We asked the delegates to style and create an image using flowers, foliage and props. And there was a prize for the best one! I loved this design…



And this is Chikae from Okishima & Simmonds styling her winning photograph, which you can see here.


Many congratulations to Chikae (left), who was presented with the prize by Wendy (right) from Bluebellgray! A gorgeous limited edition Bluebellgray Anniversary Butterfly cushion.


Pinterest and blogging were then covered in detail, before we asked the attendees to put pen to paper for the last time, to set clear objectives for the coming weeks and months.


And to finish off the day, there was summer cocktail-making downstairs, with a final chance to chat with everyone, before we all made our way home. What a truly amazing day it was! Thank you so much to all the delegates for coming. We look forward to watching your social media journey! Here are just a few of their comments on Twitter:

Every aspect was perfection #socialforflorists day – thank you @Flowerona and @fionahumberston - Simon Lycett

Many thanks @Flowerona & @fionahumberston for a truly inspirational day #SocialForFlorists. You must have worked very hard. Learnt lots! – Sarah, Simply by Arrangement

@flowerona @fionahumberston Thank you so much. Feeling educated, inspired and well fed!… – Katie at Mary Jane Vaughan

Super day at #socialforflorists thank you @Flowerona @fionahumberston. So lovely to meet everyone, gorge venue and wow the goody bag! – Marianne at Sweet Pea Flowers


I’d like to thank my co-host Fiona. I had such a wonderful time working with her, not only when putting together and preparing for the workshop (which involved lots of late night Skype calls and mountains of emails!), but also on the day. I love how we complement each other…her creative attention-to-detail and boundless positive energy with my logical attention-to-detail and background in training. Last, but not least, both Fiona and I can’t thank Katie, our photographer, enough. Not only for taking such amazing photographs, but also for all her help in setting up the venue the day before and for assisting on the day.

***Hot off the Press! Date for next Social Media for Florists workshop!***

Since the workshop, I’ve had lots of people contacting me asking when the next one will be taking place. So, I’m thrilled to let you know that Fiona and I can confirm that we will be running the second Social Media for Florists workshop in London at Brixton east on Wednesday, 1st October. Places will be strictly limited to 22 delegates.

Update : August 2nd

Our Social Media for Florists workshop on October 1st has now sold out. We’re planning on holding our next one in the spring. If you would like to be on the waiting list, please send me an email and I’ll make sure that you’re the first to know, before we announce the new date online! My email address is rona [at] flowerona [dot] com.

Look out for the next two blog posts about this month’s workshop, which I’m planning on featuring later this week!

P.S. Here are links to Part 2 & Part 3.

P.P.S. Here’s a link to Fiona’s write-up of the day.

(Images : Katie Spicer Photography)


2Time to reflect by the sea…Salcombe in South Devon


Hello! Long time, no ‘speak’! Thank you very much for all your messages…and sorry that I wasn’t able to schedule blog posts before I went away, like I normally do. I’ve been taking some time off to reflect and recharge…a lovely week’s holiday in Devon with friends, followed by family time to celebrate two special birthdays.

I thought I’d share with you some photos of my time away (all taken on my iPhone), including some of flowers, of course! When you scroll down to the bottom of the blog post, you’ll see details about each of the images. But, before you do, I’d just like to share some news with you…some decisions that I’ve made further to my recent Flowerona Survey, our Social Media for Florists workshop (where I learnt lots too!) and my chance to take time out and really reflect on the best way to move forward with my blog Flowerona.

From this week, there will be a few changes. I’ll be writing blog posts every Wedding Wednesday, Florist Friday and on Sundays, Flowerona Links. However for the other days of the week, I’ll only be writing posts when I’m truly inspired. Some weeks there will be new posts every day, but there will also be weeks when there may just be three posts. Now, on to my holiday snaps….!









1. Pale pink hydrangeas by Victoria Quay in Salcombe.
2. Love the colourful sails in the Merlin Rocket race in the estuary.
3. A wonderful walk around Snapes Point, with a view of Salcombe.
4. Walls covered in Mexican daisies, also known as Erigeron karvinskianus.
5. Looking out towards The Bar in Salcombe.
6. The evening sun over Mill Bay Beach in East Portlemouth.
7. Highly recommend lunch at The Crabshell Inn in Kingsbridge.
8. Yet more beautiful pink hydrangeas. There were blue ones too!
9. Last evening on holiday & looking forward to visiting the Island Street Bar & Grill.

Well, that’s what I’ve been up whilst I’ve been away. I’ve several hundred emails to deal with today and I can’t wait to download Katie Spicer‘s photos from our Social Media for Florists workshop, which I’ll be featuring on Flowerona tomorrow!

(Images : 1-8 – Rona Wheeldon for Flowerona, 9 – Millie Rose)


2Flowerona Links: With bows, arrows & a polo club…


I hope you’re having a lovely weekend. It’s now time to sit back, relax and escape into the world of flowers…




Flowerona Blog Posts


Video of the wonderful event I recently attended – Bruce Russell and Sassi Holford host a Bridal Afternoon Tea at The Savoy, as part of their 125th Anniversary celebrations.

Bridal Afternoon Tea with Sassi Holford from Bruce Russell on Vimeo.

I hope you’ve enjoyed this Sunday’s links. I just wanted to let you know that I’ll be taking a little time off blogging after today. Tomorrow, I’ll be at our Social Media for Florists workshop venue setting up. Then on Tuesday, the workshop takes place (can’t wait!). After that, I’m taking a little summer break for some well-needed R&R. I’ll be back refreshed on Monday, 14th July…see you then!

(Images : 1. Ryan Ray Photo, 2. Hunter Ryan Photo)


0A Day at RHS Wisley – The RHS’s Flagship Garden


On Wednesday, I was invited to RHS Wisley by the RHS Press Office. And what a wonderful day it was! Wisley is the RHS’s flagship garden and it looked absolutely stunning in the beautiful summer sunshine. I thought I’d share some of the photos which I took on our guided tour, to give you a little look around too…









Leading our tour were three garden managers, Markus, Lucy and Matthew. It was so interesting to hear about the history of Wisley and learn about the different planting schemes and styles, plus have a tour of the glasshouse.

Over lunch, RHS Director General Sue Biggs told us the ‘hot off the press’ news about the RHS’s 10 year Strategic Investment Programme to invest £100 million for the future of horticulture. Then there were presentations from two scientists, Anna and Tijana. Now, I’m not really into creepy crawlies (!), but I was totally captivated by Anna’s presentation about the Invisible Garden, which will be at the RHS Hampton Court Palace Flower Show next month. The exhibit features animals in our gardens, which are invisible to the naked eye. Using a microscope, Anna showed us nematodes, aphids, ladybird larvae and the cutest tiny animals I’ve ever seen, called water bears! A must-see if you’re at the show. Then we went to the herbarium, which is the largest herbarium dedicated to ornamental plants in the UK. And of course, I was fascinated by the pressed flowers. Our final stop was a behind-the-scenes look at RHS science work.

RHS Wisley is one of those places that each time you visit there’s always something new to see, as the scenery changes with the seasons. I highly recommend visiting this jewel in the RHS crown…such a wonderful day for the whole family!

(Images : Rona Wheeldon for Flowerona)

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