0Breath-taking floral installation by Rebecca Louise Law in Japan – The Yellow Flower


Regular readers will know how much I love Rebecca Louise Law‘s stunning floral installations. So, you can imagine how excited I was when Jonathan Ward from Ginger Horticulture contacted me about Rebecca’s recent installation at this year’s Gardening World Cup in Japan. Over to Jonathan:

When anyone thinks about the flowers of Japan, their first thought will almost always be of cherry blossom.  And almost without question, this spring flower is deeply rooted into Japanese culture.  But it’s the chrysanthemum that is woven into many aspects of both Japanese life and culture.  Whilst considered by many to be a native of Japan, it’s believed that it wasn’t introduced there until the 8th century. Since this time, the Japanese have gone on to adopt what we in the West consider a simple flower, more often than not used in funeral arrangements.

To the Japanese people, the chrysanthemum is a great symbol of the sun and it was worn by Japanese warriors as they took their pledge of courage, before going into battle. In more modern times, it graces the cover of every passport in Japan.  It’s hard to find another flower that any other great culture has attached so much symbolism.

Taking this symbolism as inspiration, the renowned installation artist Rebecca Louise Law supported by her team of assistants, created a floral installation in the entrance hall to the replica of the Dutch Royal Family’s residence, Huis Ten Bosh Palace, in the Dutch theme park that shares its name. The park is located little more than an hour north of Nagasaki, in Japan.

This stunning installation, called ‘The Yellow Flower’, was made up of over 10,000 chrysanthemums and 1,000 metres of fine copper wire. As the visitors came into the room, they were encouraged to immerse themselves in the flowers.  Some less restrained Japanese, as well as several garden designers who were working outside the palace at the Gardening World Cup, took to lying on the floor to gaze up into the yellow flowers.


Each of the flowers was suspended on fine copper wire. It is hoped that they will remain in place for several months, allowing them to dry, Rebecca said ‘By preserving the flowers, I hope that the viewer will also take time to study, reflect and reassess the value of this flower, with its rich history and symbolism’.


For the first two days of the installation being opened, Rebecca spoke to an intrigued Japanese audience, more used to small delicate flower arrangements and large Ikebana displays, than impressive floral installations, especially those that filled a room with its glorious yellow presence.


Rebecca is an installation artist who uses flowers as her medium. Born in Cambridge, England in 1980, her family history is rich in both gardening and art, with her family tree stretching over six generations of artists and gardeners. As a child, she was encouraged to engage with nature and observe it fully. This evolved as she grew into an art practice and when she studied Fine Art, her focus was on using flowers as the main source of inspiration. Over the past 17 years, she has created installations throughout Europe in exhibitions, community projects and events. This was her first Asian installation. Rebecca said she was ‘incredibly excited to be making it in Japan. Japan has always inspired me with its beautiful crafts and love of nature’.

Here are some more photos, including some of Rebecca creating the installation.




Isn’t it just so beautiful? So ethereal…

Thank you so much to Jonathan for this lovely post. If you’d like to read more about Rebecca, here’s an interview with her on Flowerona last year.

(Images : Ginger Horticulture)

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0Social Media for Florists Workshop – London, 1st October 2014 : Inside the Goody Bags & a Behind the Scenes Video


I hope you’re all having a good week. Today, I thought I’d give you a little peek inside our delegates’ goody bags at our Social Media for Florists workshop earlier this month. And oh my, weren’t the delegates in for such a treat! Thank you SO much to all our fabulous sponsors for making the goody bags so special. Here are just a few of the comments from the delegates, posted on social media (of course!):

Fiona Pickles/Firenza Floral Design
Eeeeeeep. Just going through the #socialforflorists goody bag. This is just a small part of it. Thank you @flowerona @fionahumberston and all the sponsors #feelslikechristmas

Kate Bainbridge/Simply Flowers
Thank U v much for the fab goodie bag #socialforflorists @SERAXcom @srkitchengarden @lsa_int @PeachBlossomuk @DesignersGuild amazing gifts

Cassandra Thompson/Stems UK
Wow what a lovely treat from lsa @flowerona @fionahumberston #socialforflorists gorgeous vase thank you!!! X

Sarah Williams/The Flower Bird
Finally time to unwrap my goody bag…feels like my birthday! Big Thankyou to all @flowerona @thebrand_stylist @cutture @designersguild @janemeans @lsa_int @Original_Beans @peachblossomuk @rosehippaper @seraxbelgium @truegrace @srkitchengarden

Thank you so much to Serax for the three beautiful vases which each of the delegates received, together with a copy of their catalogue.


Many thanks to Original Beans for their delicious Cru Virunga chocolate, Designers Guild for the beautifully fragrant First Rose soap and True Grace for their scented leaves.


Just how lovely is this vase from LSA International?


Not only in the goody bags, but also used in our cocktail and mocktail drinks were these pretty floral straws. Thank you so much Peach Blossom!


Many thanks too to Cutture for their stunning cards and Rosehip for their gorgeous notebooks. A huge thanks to Jane Means for not only this wonderful ribbon for the goody bags, but also for the beautiful selection of ribbons for our delegates to use in the moodboard/styling sessions.


Many thanks to Sarah Raven for these lovely flower seeds.


And each delegate also received a copy of my co-host Fiona’s book,‘Exhibit’. So that was a peek into the goody bags. I thought you may also like to see a short video that I put together showing ‘Behind the Scenes’ at the workshop.

If you’d like to book our next Social Media for Florists workshop, it’s taking place on Tuesday, 24th February 2015 at Brixton East in London from 9.15am-4.30pm. To secure your place, simply click on the Buy Now button below. Make sure you’re quick though…we’ve already had lots of bookings! Please click here for the workshop Terms & Conditions.

Small Buy Now Button

P.S. Here are some of the lovely blog posts written by our delegates about the workshop: Rachel/The Rose Shed, Julie/Peonies & Posies and Holly/Holly Cadogan Flowers. Plus our wonderful Flowerona Intern, Steph/Stephanie Eastwood Floral Design.

(Images : Rona Wheeldon for Flowerona)

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0Mary Jane Vaughan at Brides The Show – October 2014


Thank you SO much for all your lovely congratulatory messages over the last few days! I’ve been completely blown away by the amazing support and really appreciate all of your comments.

Very appropriately, my first post this week is on Wedding Wednesday and I’m delighted to feature florist Mary Jane Vaughan‘s stand at Brides The Show, which took place earlier this month. I loved their flower wall…a very big trend at the moment. Did you see pictures of Kim Kardashian and Kanye West’s flower wall at their wedding? Beautiful roses and spray roses in various hues and sizes, together with hydrangeas were used to create Mary Jane’s wall.


Framing both sides of the stand were two stunning tall pedestal designs featuring white amaryllis in full bloom.


Aren’t these table arrangements just so lovely? They featured roses, spray roses, hydrangeas, snowberry and lisianthus.




And now back to some more photos of that incredible flower wall!



It’s pretty special, isn’t it? If you’re a bride-to-be looking to make a real statement at your wedding, then perhaps a flower wall might be something you’d like to consider?

P.S.  If you’d like to see a video featuring footage from Brides The Show, here’s a link to my latest Flowerona Reflects video.

(Images : Rona Wheeldon for Flowerona)

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12Flowerona wins Best Wedding Flowers blog at the Wedding Magazine Blog Awards 2014!


I am SO thrilled to let you know that, for the second year running, Flowerona has won Best Wedding Flowers blog at the Wedding Magazine Blog Awards! The event ceremony was on Friday at The Savoy in London, which also happened to be my birthday. I really couldn’t have asked for a more perfect birthday present! Thank you so much to everyone who voted for me and for all the many congratulatory messages on social media! I’m really very touched and feel so fortunate.

Thank you so much to my sister-in-law Ellie for coming with me to the event and taking this photo. We had such a fun evening! It was so lovely to spend time with Simon and Victoria from Euphoric Flowers, who created the beautiful floral design above, featuring delphiniums and asparagus fern. (Thank you so much to Simon for the flowers which accompanied me on my train journey home, provoking a few admiring glances!) And it was great to meet up with florists Sarah from Leafy Couture and Grace from Young Blooms, fellow bloggers Nova from Nu Bride, Kat from Rock n Roll Bride, Louise from b.loved. Plus wedding planner LesterRula from By Bruce Russell and Nicola from The Pink Elephant Cake Company.

A huge thank you to the incredible Wedding magazine team for running the awards and putting on such a wonderful evening. Here are details of all the winners. And many thanks too to Phase Eight for the loan of their stunning dress!

P.S. Flowerona Links will be back next Sunday…


0Flowerona Reflects…featuring Brides The Show & Laura Ashley

This week’s Flowerona Reflects video shows lots of footage from Brides The Show, which took place in London last week. Plus there’s Laura Ashley’s Bloggers Event which I went to on Wednesday evening. I hope you enjoy watching it!

P.S. Don’t forget, if you receive this blog post via email and would like to view the video, simply go to www.flowerona.com.

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