Social Media for Florists 14/09/16



We’re thrilled to be running our fifth Social Media for Florists workshop on Wednesday, 14th September 2016 at Brixton East in London! If you’re a florist and would like to find your focus, build your floral following and grow your business through social media, then please do join us.

Here are all the details:


Join us for a fun and inspirational workshop away from the demands of your shop or studio and together let’s spend a productive day working on your business and planning for the future.

Packed with practical hints and tips, insider knowledge and game-changing exercises, we cover the absolute essentials of using social media to grow your business. You’ll gain clarity, momentum and discover how to create a strong brand voice that cuts through the noise and opens doors.

With both individual exercises and group discussion, you’ll leave with a clear vision of how to make each channel work for your unique business and a set of personalised action points that you can implement immediately. You’ll be inspired, informed and most of all energised to step up your social media presence and grasp the opportunities available to you.





  • 9.15am Registration, tea/coffee and mingling.
  • 9.35am Workshop kick off. Introductions and aims for the day.
  • 10.00am Focus. Finding your compelling brand voice, captivating your audience, setting yourself apart from the crowd. Practical – Create a small posy representing your floristry style.
  • 11.00am Mouth-watering elevenses with tea and coffee



  • 11.20am Facebook: How to increase engagement; Flowerona’s Fundamental Facebook tips.
  • 12.15am Snapchat : NEW Perfect for sharing ‘behind the scene’ photos and videos.
  • 12.30am Pinterest: Creating pinnable images; showcasing your style.
  • 1.00pm A delicious, nutritious and wholesome two course lunch


  • 2.00pm Instagram: The visual way to share your story; best practice, theory and hands-on practical, photography top tips and editing your images.
  • 3.00pm Styling your images for Instagram
  • 3.30pm Blogging: Blogging basics. Demonstrating your expertise, showcasing your style and captivating your audience.
  • 4.00pm Setting your own personal actions; Q&A.
  • 4.30pm Wrap up, followed by cocktails and mocktails.
  • 6.00pm Close





Rona Wheeldon is the UK’s leading flower writer and founder of the multi-award-winning blog, Flowerona. A trained florist and experienced social media practitioner, Rona is looking forward to helping people gain a real handle on their social media.

Brand and creative consultant Fiona Humberstone is an inspirational and highly practical speaker with a love of flowers. Fiona is renowned for enabling her students to gain clarity and a strong creative vision.


Florists who are in the process of setting up their business, as well as those who are already in business, looking to attract more clients by taking their social media to the next level.


  • Clarity & focus on how to portray your unique floristry business on social media platforms.
  • Understand what makes you different & how to celebrate it.
  • An appreciation of how to build and engage with a tribe of people who love your floristry style.
  • How to be more intentional about what you put out on social media.
  • An insight into how to use each social media platform properly & effectively.
  • Advice on how to create stunning images which reflect your style & brand.
  • How to expand your social media presence.
  • Gain lots of confidence and masses of inspiration!
  • Network with your floristry peers, share stories & make friendships.


Your investment for the day is £345 which includes utterly delicious elevenses and a two course lunch, a goody bag packed with treats hand-picked by Flowerona, oodles of expertise, practical tips and inspiration.



‘Since attending your workshop, we’ve now had five wedding bookings as a direct result of our Instagram account. Without going on your course, I never would have had access to this new audience. Thank you.’ Hazel Shaw, Eden Blooms

‘For me, pinning down my look has been the hardest thing and has completely blocked any direction moving forward . But as soon as we started I knew what I was drawn to which showed that it’s integral to me. And to have other florists and Fiona actually articulate my style whilst being totally unbiased and honest, really helped.’ Sonia Evans, Tilly Tomlinson Flowers

‘If you’re struggling with the deluge and mysteries of social media…how does it work? which is the best platform, etc, then the Flowerona Social Media for Florists workshop is a must! When I attended the workshop as a fledgling to social media. I understood its importance but didn’t know where to start. The workshop filled me with confidence and enthusiasm, and comfort in being surrounded by other florists with similar fears and issues. And since attending the workshop, I’ve taken my first wedding booking sourced through Instagram! Rona and Fiona were full of inspiration and individual help too. And if all that wasn’t enough, it’s worth attending just for the lunch and the location!’ Sarah Williams, The Flower Bird

‘Inspiring, informative, useful, thought-provoking & fun! An insight into areas that had previously ‘scared’ me, especially blogging and Pinterest.’ Nadine Gibbon, Spinney Cottage Flowers

‘Incredibly insightful and beneficial to my business’s future. Filled full of fun and yummy food to top it off! I now feel I know how to engage with my future potential clients and how to target my desired audience.’ Holly Cadogan, Holly Cadogan Flowers

‘Wonderful! Awesome venue, food and hospitality. So much valuable info packed into one day. I arrived not having much idea of how I could best use social media for our business and now I do.’ Justine Speller, Atlas Flowers

‘Very inspiring, informative and interesting. A great day with great food, fun company and the opportunity to learn. A good overview of the different social media platforms, plus tips on how to use them. An action plan and the confidence to use social media.’ Nicola Eve, Flowers by Eve

‘I found myself stuck in a professional rut, in need of some inspiration and motivation to get back in the game. And I can honestly say that attending this workshop gave me the required kickstart to give me a fresh start! Meeting a room full of fellow florists from across the globe, all with similar social media concerns and some experiencing the same low point as me was uplifting in itself. But working through the knowledge of our tutors, Rona and Fiona, gave me some ideas about how I could turn my social presence around and start believing in my brand and my business. After a day in the beautiful surroundings of Brixton East, and with a full tummy of delicious food, I left with a bag full of goodies (!) and a head overflowing with ideas! ‘ Hannah Martin, Hannah Martin Flowers



***UPDATE 14/08/16 :  Nearly 60% of the places have now been booked***

So, do join us and network, gain inspiration, clarity and the expertise to help you grow your business! It’s going to be wonderful day, in the beautiful setting of Brixton East in London, styled by Fiona. And you’ll come away fully energised to really make your social media shine!

To secure your place, simply click on the ‘buy now’ button on the right hand side of this page to pay securely via PayPal. Places are limited and we anticipate this class selling out. So please book early to avoid disappointment. Please click here for the workshop Terms & Conditions.

Prior to the workshop, you’ll receive a comprehensive Planning Workbook, written by Fiona, to help you focus your efforts and ensure you get the very most out of the day. Plus, at the workshop, you’ll be given a Workshop Workbook for your personal notes.

We look forward to seeing you there!

P.S. If you’d like to see blog posts about the last workshop, here are links : Content, Goody Bag and Styling & Food. Plus here’s a link to a video.


(Images : Katie Spicer)