Social Media for Florists 01/07/14


We’re so thrilled to be running our first Social Media for Florists workshop on July 1st 2014 at Brixton East in London! If you’re a florist and would like to find your focus, build your floral following and grow your business through social media, then please do join us.

Here are all the details:


Join us for a fun and inspirational class away from the demands of your shop or studio and together let’s spend a productive day working on your business and planning for the future.

Packed with practical hints and tips, insider knowledge and game-changing exercises, we cover the absolute essentials of using social media to grow your business. You’ll gain clarity, momentum and discover how to create a strong brand voice that cuts through the noise and opens doors.

You’ll leave with a clear vision of how to make each channel work for your unique business and a set of personalised action points that you can implement immediately. You’ll be inspired, informed and most of all energised to step up your social media presence and grasp the opportunities available to you.


9.15: Registration, tea/coffee and mingling.
9.45: Workshop kick off. Introductions and aims for the day.
10.15: Focus: Finding your compelling brand voice, captivating your audience, articulating your brand style and setting yourself apart from the crowd.
11.00: Elevenses
11.20: Facebook: How to increase engagement; Flowerona’s Fundamental Facebook tips.
12.00: Twitter: Using Twitter to network, demonstrate your expertise and raise your profile.
12.30: Integrating social media into your working day; rising above comparison syndrome; setting your own boundaries; Q&A.
1.00: Lunch
2.00: Instagram: The visual way to share your story; simple styling; props and backdrops; apps to make your photos look beautiful.
3.00: Pinterest: Creating pinnable images; showcasing your style.
3.40: Blogging: Demonstrating your expertise, showcasing your style, captivating your audience and generating sales without damaging brand integrity.
4.10: Setting clear objectives; Q&A.
4.30: Wrap up and close. Both Fiona and Rona will be available for further discussion until 6.00pm.

Your Class Tutors

Rona Wheeldon is the UK’s leading flower writer and founder of the award-winning blog, Flowerona. A trained florist and experienced social media practitioner, Rona is looking forward to helping people gain a real handle on their social media.

Brand and creative consultant Fiona Humberstone is an inspirational and highly practical speaker with a love of flowers. Fiona is renowned for enabling her students to gain clarity and a strong creative vision.

Investment – £295

Includes utterly delicious elevenses and a two course lunch, a goody bag packed with treats handpicked by Flowerona, two weeks follow up email support, oodles of expertise, practical tips and inspiration.

So, do join us and network, gain inspiration, clarity and the expertise to help you grow your business. To book your place, simply click on the ‘buy now’ button. Please click here for the workshop Terms & Conditions.