15 Instagram Tips for Florists & Flower Growers were the topic of discussion in my first-ever Clubhouse chat with Amy McGee from Bloom Trust Co this week. And as access to the Clubhouse app is restricted, I thought I’d feature the tips I shared in this week’s blog post too.
These tips will help you no matter where you are in your Instagram journey, whether you’re new to the app or you’ve been using it for some time. So, if you’re overwhelmed by Instagram and your account is in need of a refresh, read on…
1. Decide Your Reason for Having an Instagram Account
What purpose does your Instagram account serve in your business? What’s your strategy? What do you hope to gain by using it? Ask your clients how they discovered you. If it’s via Instagram, then you know that spending time in the app is worthwhile. Also, keep a tally so you can keep track of the number of clients who cite Instagram as the way they found you.
2. Why Should People Follow You?
Assess the value of the content you’re providing on Instagram for your audience. What’s in it for your followers? How can they benefit from seeing and reading the posts on your Grid, your Stories or your Reels? What kind of need are you fulfilling?
3. Optimise your Profile
You have only 7 seconds to make a good first impression. So make sure that you’re making the most of your Instagram Profile. Head over to your account now and ask yourself, when was the last time you updated your Profile Photo, which if you’re a sole trader should ideally be an image of you! Is your Bio up-to-date too?
4. Concentrate On Your Grid
There are several different elements in the Instagram app; Grid, Stories, Reels, IGTV and Live. My advice is to concentrate on your Grid if your goal is to grow your following. It’s your growth engine. Regularly share photos and videos there.
5. Create a Cohesive Grid
Take a look at the last 6-9 images on your Grid. Do they look like they belong together? Do you have a cohesive look and feel to your Grid?
6. Be Consistent With Your Branding
Do all the online and in person touchpoints that a potential client may come across look like they’re being created by the same company? For example, if someone sees your Instagram account and then takes a look at your website, your Facebook page or your physical shop, is there consistency in how you portray your business?
7. Plan and Schedule Your Posts in Advance
Planning and scheduling in advance is a game-changer. It not only helps you feel more in control of your account, but it also enables you to create posts which look cohesive on your Grid. Personally, I use the Later app.
8. Batch Create Your Content
Be time-efficent by batch creating your content. Book out a morning or afternoon in your diary and dedicate it to taking photos and creating videos for your Instagram feed. Then, you’ll always have fresh content to hand.
9. Share Quality Photos
The better the quality, the more likely your photos will appeal to your audience. Share your best images. Elements to consider are light, composition and the story behind each photo.
10. Post When the Majority of Your Following Are Online
If you have a Business account, check in your Insights for when the majority of your audience is active on the app. And post at the most popular time to increase your chances of your content being seen and engaged with.
11. Show the Person Behind the Account and the Flowers
People buy from people. Show your face by appearing in photos or videos. Share your voice too. Build the know, like and trust factor by sharing not only the person behind the account, but also behind the flowers.
12. Use Video
Video content is becoming more and more popular online. On Instagram, you can post videos of up to 1 minute long on your Grid. On Stories, you can post videos of 15 seconds in length. Reels can be either 15 or 30 seconds and IGTV videos can be up to 60 minutes long.
13. User New Features Like Reels
Usually when Instagram adds new functionality, they give priority to content using the new feature. And this is already the case with Reels. People are finding higher reach and engagement on their Reels than their other Instagram content. So, start using Reels asap.
14. Promote Your Account Online & Offline
Make sure that your potential clients know that you’re on Instagram. Online, link to the app from your website, email signature and newsletter. Offline, share details in your workplace and on company literature.
15. Plough Your Own Furrow
Be yourself. Share your voice. Show your character. Share what makes you and your unique offering distinctive.
INSTAGRAM FOR FLORISTS ONLINE COURSE
I hope you’ve found my 15 Instagram Tips for Florists & Flower Growers useful. If you’d like to learn more about how to use Instagram effectively to grow your floristry business and attract your ideal clients, join me and florists from all over the world next month on my Instagram for Florists online course. For more details about this six week course which starts on May 10th, simply click here. It would be lovely if you’d like to join florists from the UK, Australia and Dubai, who’ve already secured their places!
I just wanted to let you know that next month will be the fifth and last time I’ll be running my Instagram for Florists online course in this format, with access to Weekly Q&As and direct contact with me, together with personalised feedback. Moving forward, I plan for the course to only be available in a self-paced format.