July 15, 2014

Social Media for Florists workshop – London, 1st July 2014 : Part 1 – Content


July 1st was a very special day for me, one which I’ll always have fond memories of…our inaugural Social Media for Florists workshop in London! The weeks upon weeks of planning all came together and my co-host Fiona Humberstone and I were absolutely thrilled with how it went and the wonderful feedback from all the attendees.

This is the first of three blog posts about the event, featuring beautiful photographs by the talented Katie Spicer. Before I carry on though, I’d just like to say a huge thank you to some of our very generous sponsors…Anthropologie for the stunning crockery and glassware, Graeme Diplock of Zest Flowers at New Covent Garden Flower Market for the gorgeous flowers, Laura Ashley for lovely homeware and Bluebellgray for sponsoring our styling competition.

Now, onto the day itself…our venue was the fabulous Brixton east, a 19th century warehouse.


On arrival, we greeted the delegates, who’d travelled from all over the UK, with tea and coffee, before they started to get to know each other in the downstairs room. It was so lovely to meet up with familiar faces, plus get to know people who I’d connected with online.


At 9.45am, everyone went upstairs to the ‘classroom’, where they were presented with their goody bag, literally bursting full of floral-inspired delights from our wonderful sponsors… Cutture, Designers Guild, Emma Ball, Illumens, Jane Means, LSA International, Original Beans, Rosehip UK and Serax. (I’ll be sharing more details in a forthcoming post!)


Fiona and I had created special hand-outs for everyone including a set of ‘Social Media Explained’ cards, a worksheet to document actions, plus details of all the attendees and sponsors.


The room upstairs, with its rustic feel and garlands of hanging lights really was the deciding factor for me when booking the venue. Isn’t it just wonderful?


After introductions, Fiona ran the first session on finding your compelling brand voice and style.



And to help the delegates focus on what makes their floristry business distinctive, we asked them to create a mood board. They’d brought along images and objects that they felt represented their business. For example, tear sheets from magazines, images from Pinterest and their own marketing literature.  Plus physical objects, such as ribbon and fabric. Here they are in action…







Having completed their mood boards, the aim was for the delegates to be able to use them to pinpoint exactly how they should portray themselves on social media. It was then time for delicious elevenses by chef Maddie Hatton. Recharged and refreshed, I then talked about Facebook, followed by Twitter.  Using PowerPoint slides, I explained what to use each platform for and showed examples of content that works well. Questions were asked by the delegates throughout the morning, but just prior to lunch, we also held an informal Q&A. Then it was time for food…and oh my, weren’t we all in for a treat! (Look out for my forthcoming post for details.)


Fiona started the afternoon session with Instagram. We asked the delegates to style and create an image using flowers, foliage and props. And there was a prize for the best one! I loved this design…



And this is Chikae from Okishima & Simmonds styling her winning photograph, which you can see here.


Many congratulations to Chikae (left), who was presented with the prize by Wendy (right) from Bluebellgray! A gorgeous limited edition Bluebellgray Anniversary Butterfly cushion.


Pinterest and blogging were then covered in detail, before we asked the attendees to put pen to paper for the last time, to set clear objectives for the coming weeks and months.


And to finish off the day, there was summer cocktail-making downstairs, with a final chance to chat with everyone, before we all made our way home. What a truly amazing day it was! Thank you so much to all the delegates for coming. We look forward to watching your social media journey! Here are just a few of their comments on Twitter:

Every aspect was perfection #socialforflorists day – thank you @Flowerona and @fionahumberston – Simon Lycett

Many thanks @Flowerona & @fionahumberston for a truly inspirational day #SocialForFlorists. You must have worked very hard. Learnt lots! – Sarah, Simply by Arrangement

@flowerona @fionahumberston Thank you so much. Feeling educated, inspired and well fed!… – Katie at Mary Jane Vaughan

Super day at #socialforflorists thank you @Flowerona @fionahumberston. So lovely to meet everyone, gorge venue and wow the goody bag! – Marianne at Sweet Pea Flowers


I’d like to thank my co-host Fiona. I had such a wonderful time working with her, not only when putting together and preparing for the workshop (which involved lots of late night Skype calls and mountains of emails!), but also on the day. I love how we complement each other…her creative attention-to-detail and boundless positive energy with my logical attention-to-detail and background in training. Last, but not least, both Fiona and I can’t thank Katie, our photographer, enough. Not only for taking such amazing photographs, but also for all her help in setting up the venue the day before and for assisting on the day.

***Hot off the Press! Date for next Social Media for Florists workshop!***

Since the workshop, I’ve had lots of people contacting me asking when the next one will be taking place. So, I’m thrilled to let you know that Fiona and I can confirm that we will be running the second Social Media for Florists workshop in London at Brixton east on Wednesday, 1st October. Places will be strictly limited to 22 delegates.

Update : August 2nd

Our Social Media for Florists workshop on October 1st has now sold out. We’re planning on holding our next one in the spring. If you would like to be on the waiting list, please send me an email and I’ll make sure that you’re the first to know, before we announce the new date online! My email address is rona [at] flowerona [dot] com.

Look out for the next two blog posts about this month’s workshop, which I’m planning on featuring later this week!

P.S. Here are links to Part 2 & Part 3.

P.P.S. Here’s a link to Fiona’s write-up of the day.

(Images : Katie Spicer Photography)

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  • Could you tell me roughly what time the course in October will start and finish, and also what is the nearest tube station to the venue?

  • Ariana says:

    Terrific to see you doing this ladies! I ran a series of social media webinars for the florists and flower farmers that took part in the seasonal bouquet project last winter that went really well, but because it was online it lacked the personal interaction that you get when you have everyone in front of you. Great to see what you integrated into your in-person training workshop! Applauding you from across the Atlantic!

    • Rona says:

      Thank you so such much Ariana! I really appreciate your putting ‘pen to paper’. 🙂
      Best wishes
      Rona x

    • Thank you so much Arianna! Yes I’ve run online classes in the past and I love the way that they can reach out to all parts of the globe but I’m not sure that anything quite beats running live workshops does it? All the best with your workshops.

  • Georgianna says:

    Congratulations, Rona, on such a successful event! It looks fabulous and I can appreciate all the work that went into it. The photos of you are lovely, too!


    p. s. have just been in touch with Erin – very exciting!

    • Rona says:

      Thank you SO much Georgianna! My co-host Fiona and I loved putting it together and the day itself…so much so that we’re now starting to plan the next one on Oct 1st!
      I am so very excited about your being in touch with Erin ;-)!
      Best wishes
      Rona x

  • Cintia says:

    Dear Rona, are you able to do this in other country like Italy? We would love to have you and Fiona in a International Workshop.

    • Rona says:

      Dear Cintia
      Thank you very much for your comment. It would be wonderful to come to Italy! We don’t have any plans at the moment, but it’s definitely something to consider. 🙂
      In the meantime, next year, we’re going to look into possibly planning an online course.
      I hope you have a lovely weekend.
      Best wishes

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