December 30, 2017

Rose, Thorn, Bud | Reflecting on 2017 & Looking Forward to 2018

Over the Christmas holiday, I read this blog post by Monica at The Elgin Avenue. It references an aptly named technique for the floristry community called Rose, Thorn, Bud! The idea is to decide on the highlight of your day (Rose), what went wrong during your day (Thorn) and what you're looking forw…

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December 21, 2017

Visiting Zita Elze’s Florist Shop in Kew | Christmas 2017 | Part 2

Thank you so much for all your lovely feedback about Part 1 of my visit to Zita Elze's florist shop in Kew, London. It's now time for Part 2... Look out for stunning styling, carnations and lisianthus arranged so beautifully, breath-taking wreath designs, bulbs in abundance and even mini burgundy pom…

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December 14, 2017

Visiting Zita Elze’s Florist Shop in Kew | Christmas 2017 | Part 1

Ready to see some photos of one of my very favourite florist's shops in London? If you've read Flowerona for a few years, you'll already be familiar with my annual visit to Zita Elze's shop. I really can't think of a better way to spend a morning than behind the lens in such a wonderfully inspirational …

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December 12, 2017

National Poinsettia Day | #UnderThePoinsettiaSpell Winner

It's National Poinsettia Day today and I'm delighted to announce the winner of the #UnderThePoinsettiaSpell Instagram Photo Competition! Many congratulations to Lincolnshire based florist Claire Sutton from Fig & Fern Floral!  I loved the composition of Claire's design and the stunning photograp…

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December 10, 2017

Flowerona’s Seventh Birthday!

Today, Flowerona celebrates its 7th birthday! And to mark the occasion, I thought I’d share with you advice I’d have loved to have had at the very start of my flower journey. 1. REALISE THAT YOU CAN'T BE ALL THINGS TO ALL PEOPLE Spend time analysing who your audience is. When I started Flo…

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