March 22, 2018

New Magazine | The Flower Patch

I'm thrilled to let you know about a gorgeous new magazine called 'The Flower Patch', which has hit the shelves this month in the UK and Europe! It features wonderful ideas for growing and arranging flowers with articles by Anna and Ellie from The Flower Appreciation Society and Rachel from Catkin Fl…

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March 15, 2018

A Florist’s Guide to Waxflower | New Covent Garden Market

Native to Australia, waxflower with its beautiful citrus scent is such a wonderful long-lasting filler flower! Simply head over to the New Covent Garden Flower Market website to read my latest report about this popular bloom. (Image : Rona Wheeldon | Flowerona) …

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March 14, 2018

On Trend | Helichrysum, Strawflower, Everlasting Flower

Helichrysum, also known as strawflower or everlasting flower are back in fashion! What goes around, comes around...and that's certainly the case with this particular dried flower variety as more and more florists are starting to showcase them in beautiful designs. Grace & Thorn recently adde…

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March 8, 2018

Floristry Career Insight : Simon Richards | Product Developer for Cut Flowers | Marks & Spencer

On Flowerona, my aim is always to promote the floristry industry in its entirety, helping and inspiring everyone involved in this wonderful community. And today, I'm delighted to share with you an insight into a career in flowers, which had its foundations in one of London's top florist shops. A …

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March 5, 2018

Interview with Brigitte Girling of Moss & Stone

I'm delighted today to feature an interview with Brigitte Girling from Moss & Stone (pictured left below), together with stunning images from her 'A Winter Gathering Workshop' with Kate Hargreaves from Tangle & Thyme (pictured right below), which took place last November. How did your worksh…

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