I’m passionate about flowers! I feel extremely privileged to be involved in the floristry industry and very fortunate to have found a job that I love.

I’ve not always been involved with the world of flowers. My background is training and customer service. In the past, I’ve worked for The Financial Times, LexisNexis and Brittany Ferries. Becoming unwell whilst on honeymoon was a real ‘wake-up’ call and led me to signing up for an evening class in floristry in 2004. I loved it so much that I went part-time at my job in London, in order to study for a formal floristry qualification. Having achieved a National Certificate in Floristry, I then left the corporate world completely and worked initially for a florist in Surrey and then for one of the UK’s top florists, Paula Pryke.

Originally from Devon, I now live with my husband Matt in Surrey, on the outskirts of London, England. I work from home in a spare bedroom overlooking our garden, which is now my cosy office. I do love getting ‘out and about’ though, meeting people and going to flower-related events…and always with my camera!

If you’d like to know more, then take a read of this blog post where I share a few things that have made me into who I am today.

the flowerona brand...

Founded in December 2010, the Flowerona brand includes a multi-award-winning blog, brimming full of floral inspiration for everyone who loves flowers! The blog averages over 25,000 unique visitors and over 58,000 page views each month.

The Flowerona blog was awarded Best Wedding Flowers Blog at the Wedding Magazine Blog Awards in 2013, 2014, 2015 and 2016. At the UK Blog Awards 2014, the blog was Highly Commended in the Individual Wedding category and at the UK Blog Awards 2015, the blog won the Individual Wedding category.

In addition to the @flowerona Instagram account, Rona also curates @undertthefloralspell and @inthefloralspotlight.

As well as creating content for the Flowerona blog, Rona is a freelance flower writer and writes for New Covent Garden Flower Market. She is also passionate about photography, particularly capturing the beauty of flowers.