All for Love London | Chelsea in Bloom 2019

All for Love Floral Installation at Chelsea in Bloom 2019

All For Love London have well and truly surpassed themselves with their botanical installations for this year’s Chelsea in Bloom!

Celebrating its 14th year, the world class alternative floral art show has been produced by Cadogan in association with the Royal Horticultural Society (RHS). And it transforms the streets of Chelsea with breathtaking floral displays from May 20th-25th.

A record number of stores are participating this year, with over 90 shops, restaurants and hotels creating their own unique displays portraying the theme ‘Under The Sea’. Below you’ll find lots more photos of All for Love’s incredible creations!

Sloane Square

Beginning at Sloane Square, there is a beautiful, giant whale tail installation made using hand dyed fresh willow strands, with the splash of sea being created using frothy white, turquoise and blue flowers.

In addition, at Sloane Square, an immersive coral reef can be found with an array of sea creatures and underwater plants.

Jellyfish by All for Love London for Chelsea in Bloom 2019

The coral reef was such a hit with passers-by! Adults and children alike were enthralled by All for Love’s creations. It was quite a challenge for me to take the photos as so many people were capturing the installation on their phones and cameras. Quite a few selfies were being taken too!

Pavilion Road

Moving down to Pavilion Road, All for Love created a life-size orca whale made entirely from fresh seasonal foliage and flowers. This impressive art piece is over 5 metres tall. And it takes its inspiration from the incredible orca whale or killer whale, as it’s more commonly known.

Orca Whale by All for Love London for Chelsea in Bloom 2019

Sloane Street

Finally, ending at Sloane Street, All for Love have created a beautiful pair of mother and baby seahorses made using delicate skeleton leaves to replicate their fragile beauty and translucency. Head over to the All for Love’s Instagram account if you’d like to see photos of the seahorses.

Discussing their involvement this year, Ruth Davis, CEO & Artistic Director All For Love London says:

Being a part of this Chelsea flower project is an absolute dream come true for me. And to be asked back for a third year for the show’s main pieces is a real honour and privilege. It’s a wonderful British institution. And as a flower festival, it’s the pinnacle for every florist to aim to play a part in.
For me, it is a career high to be involved. And I am truly honoured to have been commissioned by Cadogan once again to design and create their public art installations for this year’s Chelsea in Bloom. We hope that they make commuters and shoppers smile and stop in their tracks. The whole process has been an absolute joy.”

Plastic Oceans UK

For this year’s theme, Cadogan are working alongside a charity partner Plastic Oceans UK whose goal is to end plastic pollution. To support this concept, All For Love have created their installations this year plastic free and using no oasis or floral foam.

Huge congratulations to Ruth and her team for their awe-inspiring Chelsea in Bloom creations! For more information about their stunning work, simply pop over to the All for Love London website.