I’m delighted to share with you today a new range of floral cards from Dipingo Design, called the Mimi Collection.
You may remember that I featured the company in a blog post earlier in the year, with their range of greeting cards showing Jo Thompson’s garden at the RHS Chelsea Flower Show?
Well, Katy Donaldson, their Creative Director, contacted me earlier this week to let me know about these new designs.
She said : ‘We had long wanted to update our floral card designs and had envisaged buying some blooms and asking a stylist to do some arrangements for a studio shoot.
Enter Mimi, an amateur but gifted florist with a passion for all things floral, and so The Mimi Collection was born.
After hearing Mimi extolling the virtues of home-grown flowers for indoor arrangements (she is somewhat evangelical about it!), we decided to work within some strict parameters…all flowers and greenery were to be sourced from our own land.
Fortunately, we all live deep in rural Kent so we didn’t have to look far for the ingredients. From bluebells to blossom, and cow parsley to clematis we picked the flowers in our own gardens and hedgerows.
Sometimes we had to wait for a particular species to bloom…such as the beautiful deep red peonies that grow by Mimi’s front door, or the lavender that grows in abundance in my garden.
Lianne (Commercial Director of Dipingo Design) has naturalised bluebells in the little patch of woodland behind her garage, and so it goes on.
We had to plan fairly carefully so as not to miss anything and the work took place over several months. Inevitably some long-awaited choice blooms were blighted by weather or pests.
The final Mimi Collection, recently launched, has been very well received by retailers.
All of us involved in the collaboration are thrilled with the results and feel a great sense of achievement in sticking to Mimi’s rules. It proves that we could all create something gorgeous from simple snippings from our own gardens…however great or small.
Mimi herself has been inspired to turn professional and is off to London to gain her formal qualifications.’
Here are the rest of the collection…
And here are a couple of ‘behind the scenes’ shots which provide a wonderful insight into how the Blossom card was created…
I hope you’ve enjoyed reading today’s blog post.
I think the cards are wonderful and I love the faded, vintage quality that they have…in some ways resembling old paintings.
The Clematis and Blossom cards are my favourites. Which is your favourite?
(Images : Dipingo Designs)