Floral prints are very much ‘in’ this summer and today’s post features six beautiful floral frocks from UK fashion retailer, Joules.
Joules always reminds me of holidays in Salcombe in Devon, as it was in this seaside town that I first came across the brand and their shop there.
If you’re not familiar with the company, it was founded by Tom Joule. In the late 1980s, he began selling clothes and accessories at country shows and equestrian events across the UK and Europe.
A mail order business followed, then an online shop and now Joules have over forty shops in the UK, plus stockists internationally.
The company’s very proud of its British heritage and describes itself as a lifestyle clothing brand which offers bright, colourful clothing for the whole family – from quirky takes on classic British designs to statement vintage prints.
(Images : Joules)