Today’s post features a selection of beautiful floral frocks from Monsoon‘s new spring/summer 2011 collection.
If you’re not familiar with Monsoon, they’re a UK fashion retailer founded nearly forty years ago by Peter Simon, whose original focus was to sell clothes with an ethnic origin from faraway places.
In May 1973, the first Monsoon shop was opened in Beauchamp Place, Knightsbridge and they have expanded rapidly from their London base, now having shops internationally.
Monsoon have a very distinctive identity and I love the strong colours that they use, especially in these gorgeous floral designs!
(Images : Monsoon)