I hope you had a lovely weekend. For most of us in the UK, it’s been wall-to-wall sunshine and unusually high temperatures for October.
We’re starting off this week with a lovely story…Last month, I visited the Autumn Fair in Birmingham and met stationery designer, Richard Morrell. I was immediately drawn to his stand by his display of gorgeous greeting cards.
And when I asked him, ‘who’s Sophie?’, he explained that he’s named his business, Sophie Morrell, after his one year old daughter.
Richard has a background in stock photography and illustration and has used his experience to create a range of contemporary greeting cards. Here’s just a selection of his floral-inspired designs.
Richard very kindly answered a few questions for me:
When did you start your business and where are you based?
I quite literally started trading at the Autumn Fair last month! I set the company up in the early part of the year and have been putting my design and print together since then, so fingers crossed.
I’m based in the middle of the countryside and the nearest city is Sheffield.
Where do you get your floral inspiration for your designs?
It’s a combination of living in the countryside with wild flowers all around me and studying design and form. I love colour and shape and creating imaginary scenes, by combining bits and pieces from original photographs to make the finished image.
What are your plans for the remainder of 2011?
My plans are to start selling through independent card retailers. These include florists, garden centres and giftware shops as I think my images have this crossover appeal to a wider market.
Do you have a favourite flower?
Tulips! I adore tulips. They’re such a simple yet elegant and seductive flower. Especially in the spring, they make me feel very upbeat after the long winter.
I love the way they reach for the light and the stems curl and recover. They’re like miniature palm trees blowing in the wind…very feminine.
It was lovely to meet Richard and I’d like to wish him every success with his new business.
And do look out for his designs the next time you’re buying a greeting card…
(Images : Sophie Morrell)