I’ve been thinking about writing this blog post for some time now…
My childhood was spent growing up on a small farm in the rural Devonshire countryside, two miles from the nearest village.
Back then, I didn’t want to be called Rona…I wanted to be called Jane.
And I didn’t want to have curly hair…I wanted to have straight hair, like all my friends.
I can’t quite pinpoint the exact moment that I realised that I was in fact fortunate to be called Rona and have curly hair.
And you may be wondering why I’m sharing this with you now?
Well, over the last few years, whilst writing Flowerona and reading business blogs, I keep on hearing how important it is to ‘be different’ and ‘stand out from the crowd’.
And I’ve found evidence of the result of being different, having seen the popularity of my blog posts which feature unusual floral designs. For example:
- Floral ‘hairdressing’ by Japanese artist Takaya Hanayuishi
- Flower dress created by Joe Massie for Valentine’s Day
- Floral dresses for Yardley London advertising campaign
Also on my Facebook page whenever I post a picture of quirky or outlandish floral arrangements, there’s always an increase in ‘likes’ and ‘shares’.
If you’re a florist or floral designer, have you thought recently about your ‘point of difference’?
What would you like to be known for?
- Natural floral arrangements with a ‘hand-picked’ look
- Big, abundant, over the top floral displays
- Intricate, detailed designs using unusual blooms…
Why would a potential customer choose you over another florist?
Being different not only applies to the success of companies in the floristry industry, but every business…big or small.
And of course, it’s important in the celebrity world too. You only have to look at Lady Gaga!
Maybe you’ve already found your niche and you know how your clients describe your floristry business to their friends, family and colleagues.
They may say: “I buy my flowers from XXX, because I love their XXX designs”.
If you’re unsure what your niche is, then why not spend some time over the summer holiday thinking about what makes you and your business unique?
What is your U.S.P. (Unique Selling Point)?
And if you’re wondering why I’m featuring images of Coral Charm peonies today, well, it’s because they’re different.
The colour of their petals changes from vibrant coral, to pink, then peach, then yellow and finally to ivory.
How many flowers do you know that change colour as they develop?
Their chameleon ability certainly makes them stand out from the crowd. And they’re becoming more and more popular…
How can you be different?
- Can you specialise in a particular style of floristry?
- Will you be known as the florist who makes intricate, wired bridal bouquets?
- Or, the ‘go-to’ florist for contemporary flower crowns?
I’d love to hear your opinions…so please do leave a comment below.
(Images : Rona Wheeldon for Flowerona)