McQueens Flowers and NET-A-PORTER recently collaborated in the NET SUSTAIN campaign, a project that aligned with both their creativity and ethos. You may have heard the news that last year McQueens were awarded a Positive Luxury Butterfly Mark, acknowledging their commitment to sustainable practices within the flower industry. NET-A-PORTER collaborated with McQueens Flowers to create a series of portraits - inspired by the work of artist, Lewis Miller. And McQueens’ Creative Lead, Alison Lythgoe was briefed to design a floral backdrop from recycled flowers and materials, reducing waste and ... Read More about McQueens Flowers and NET-A-PORTER – Floristry Industry Insight
Instagram Advice for Florists | A-Z : A | Algorithm
Instagram Advice for Florists is the focus of my brand new series on YouTube! It consists of 26 videos published each week on a Tuesday on my channel. And I'll be sharing hints and tips to help you attract your ideal audience. We'll be going through the alphabet from A-Z, starting with A for Algorithm. In this week's video, we look at what the algorithm is and why it was introduced. Plus how it works and how to work it to grow your floristry business. ... Read More about Instagram Advice for Florists | A-Z : A | Algorithm
Seasonal Flowers, Foliage, Plants & Sundries – Floristry Industry Insight
Seasonal flowers, foliage, plants and sundries feature every month in my reports for the New Covent Garden Flower Market blog. And my first report of the decade features British flowers in the form of daffodils and tulips, together with rancunculus, nerines and anemones from further afield. On the homegrown foliage front, magnolia leaf and in bud plus lichen twigs are in abundance. Jasmine, Tradescantia and Hellebores are taking centre stage plant-wise. And dried flowers are proving to be hugely popular when it comes to sundries. To read the whole report, simply click on the link ... Read More about Seasonal Flowers, Foliage, Plants & Sundries – Floristry Industry Insight
Florist and Flower Grower Reviews – Floristry Industry Insight
Florist and flower grower reviews of 2019 feature in the first Floristry Industry Insight of 2020. And I too have been reflecting on the last 12 months. Sustainable floristry has rocketed in awareness, growing your own flowers is something which many florists are putting their hand to and dried flowers are benefitting from a resurgence. Read on for more floristry news and beautiful floral inspiration... ... Read More about Florist and Flower Grower Reviews – Floristry Industry Insight
Zita Elze’s Flower Shop – Christmas 2019 | Part 2
As Christmas 2019 rapidly approaches, I'm delighted to share with you today Part 2 of my visit to florist Zita Elze's flower shop in Kew, London. Thank you for all your comments on Instagram and Facebook about last week's blog post. If you're in the Kew area, I highly recommend visiting the shop, which is just a stone's throw from Kew Gardens underground station. In the meantime, I hope you enjoy looking through these images of Zita's exquisite floral designs... ... Read More about Zita Elze’s Flower Shop – Christmas 2019 | Part 2
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