I hope you had a lovely weekend. Recently, I’ve been very fortunate to receive review copies of new books which have been published. And this week, I plan to feature reviews of two of them. The first one is ‘Petal Performance – The Art and Economics of Floral Design’ by Elizabeth Marsh.
Elizabeth is a London-based florist who I’ve had the pleasure of meeting at wedding shows in the past. She has written the book primarily for hotel managers, restaurant managers and brides-to-be to help them make decisions and give them a sense of what floral design encompasses.
She says: “After many years working with companies and individuals in a variety of situations, it strikes me that people often find themselves responsible for considerable budgets regarding floral decor, yet don’t necessarily have much experience in ensuring they are both achieving the desired results and spending their money well…This book has been written for those people who would like to increase their understanding of floral decor – both how and why it is used and how to make sure they create the maximum impact for their investment.”
The book starts off with looking at why people buy flowers…
And in Chapter 2, Elizabeth tells us about three weddings and explains how flowers can really express the individual personality of the bride.
Throughout the book, there are case studies and examples of Elizabeth’s work including this incredible Christmas design immediately below at Annabel’s nightclub.
And here is an image of the amazing floral decor which Elizabeth created for an event on a steamboat. Flowers started from a point at the centre of the table, rising up to the ceiling, making the design take on the appearance of a beautiful floral tornado!
There are also case studies featuring Dukes Hotel, The Four Seasons in Canary Wharf, The Buddha Bar, The Cinnamon Club, Kent House, The Roehampton Club and The Gilbert Scott.
To see an interview with Elizabeth and her book launch, you may like to watch this short video…which also includes some stunning orchid designs.
As well as brides-to-be and people involved in the hospitality industry, the book would also be useful for florists and floristry students. It’s available from Amazon, Barnes & Noble, Waterstones.com and in the shop on the Elizabeth Marsh website.
To keep up-to-date with Elizabeth’s news, here’s where you can find her on social media:
(Images : Elizabeth Marsh/Callisto Green)