I’m delighted today to share with you my second Case Study featuring Bristol based florist Rachel Husband from The Rose Shed. Rachel attended our Branding for Florists workshop last year and my workshop co-host Fiona, The Brand Stylist, touched base with her recently:
Rachel, your new branding looks so fabulous! What effect have you found it’s had on your business?
I really feel my business has stepped up a level. It’s so important to have a branding look that reflects your current business situation. And I feel that as my business has grown over the last few years, I’d definitely grown out of my very first website. I feel much more established and feel that the brand new stylish look represents the kind of clients that tend to book me, and the wedding work that I undertake. It also gives clients the reassurance of the kind of quality work that I do and the experience that I have.
How did you find the rebrand process? And how did our workshop fit in to what you did?
I loved the rebrand process! I came away from your workshop so inspired and couldn’t wait to get started on my new look for my business. I started researching designers straight away! The workshop was so detailed and thorough, providing me with all the useful information I needed to begin the rebranding journey. It was so much fun initially mood boarding my business and having a serious think about what I wanted from my business and where I wanted it to take me, and how the new look would help me achieve this. It was so exciting when I received my new branding colours, logo and design elements from my designer. I couldn’t be more happy with the end result!
You worked with Breanna Rose of Rowan Made of whom I’m a big fan! How did you find working with a designer in the States? I think a lot of entrepreneurs feel that they should work with someone local, whereas my encouragement is always to find someone whose style you admire and work with them – however far away they are. What was your experience of this?
I had no problems at all working with Breanna. She was so professional and great with deadlines and ensuring that I met the deadlines with giving work to her too. So the process ran so smoothly with us. We had lots of emails back and forth, and reworked designs where necessary through this means. I wouldn’t let someone being in a different country put you off working with them! Breanna had worked with lots of other creative businesses and I felt she had a really good grasp of The Rose Shed business and the look/style I wanted to achieve. I had loved all of her previous work and had so much confidence in the fact she would produce something amazing for me… I wasn’t disappointed!
What impact has that had on your business?
I feel that I’m getting more high end wedding enquiries, with brides who have a real love of flowers and really want them to play a huge part in their day. This was one of my aims. So I’m glad that the rebrand has had this trickling effect. I know growing a business takes time, but I’m glad that I have the branding in place to be able to carry on growing my business and attracting more flower led weddings. I always knew that I carried out my business in a highly professional way. However, having my new website, branding and super smart new van really supports this and helps establish the brand in a wider sense!
What have you noticed about the sort of work you’re getting? How you feel about your business? How people see you? The sorts of clients you’re getting? What about collaborations and your social following?
I’m really proud of the rebrand, and feel that it really reflects The Rose Shed and myself. It was an important stage in doing so, as it recognises the achievements I’ve made so far. And the fact that I’m looking forward to growing the business. I feel excited for the future and feel I have something to be really proud of. I would hope people love the new improved branding. And I get so many comments in client meetings about how they love my website. So I know it’s working in that respect! I get a huge range of enquiries for weddings of all sizes. However, I’ve noticed that certain clients are coming to me because they want to work with me and love my flower style. I’ve definitely noticed an increase in this type of enquiry since the rebrand and it has allowed me to really think of my ideal client and tailor my response to enquiries to reflect this.
What advice do you have for other florists thinking of branding or rebranding their businesses?
I would say if you feel your website is outdated or your branding look doesn’t reflect your current business, then definitely go for it! It’s such a satisfying journey and when the look of your website and social media presence is so important in gaining business, it can only be a good thing!
OLD WEBSITE DESIGN
NEW WEBSITE DESIGN
It’s so wonderful to hear the progress that our workshop delegates have made since attending our workshops. Thank you so much to Rachel for sharing her journey. Doesn’t her new branding look absolutely gorgeous?!
If you feel that your branding doesn’t reflect your current business or is looking outdated, do join us at our Branding for Florists workshop in London on Tuesday, 13th September. For more information and to secure your place, simply click here.
P.S. If you missed the first Case Study, here’s a link to Rebecca from The Bespoke Florist’s branding story.