It’s Day Two of British Flowers Week, an industry-wide, nationwide campaign in support of British cut flowers, founded and organised by New Covent Garden Flower Market.
And today’s florist is Hattie Fox of That Flower Shop with foliage. I’m delighted to feature an exclusive interview with Hattie on Flowerona today:
How long have you been using British flowers?
I’ve always used British flowers and source them from Pratley at New Covent Garden Flower Market. From April through to October, 80% of the flowers in my shop are British.
Could you tell use about the three designs which you’ve made exclusively for British Flowers Week 2015?
For a tall arrangement I have created one of our signature designs in an enamel jug (pictured below). The key elements of the design are a wide variety of textures, a warm palette and haphazard natural composition. An arrangement in a ceramic vase has a reduced palette of pink hues. The boat style vase is really enjoyable to create arrangements in as it gives the flexibility to spread the design horizontally. There is also a hand tie which I wanted to move away from the vintage aesthetic. For this reason I excluded pinks. One of the lovely things about using British flowers is that the limited variety of what’s in season pushes you to try new things.
What’s you favourite British flower?
I love English ranunculus…their colours and the fact that they look like poppies when they open up. I even like the way they look when they’re in their boxes at the Market. They’re such great value for money and I love the fact that this makes them accessible to lots of my customers.
Why do you love British flowers?
I love the fact that they’re uncomplicated, nothing’s ever the same and the fact that you never know what you’re going to get. There’s uncertainly and it can be a lovely surprise. I like to remind people that due to the weather, you can never be sure what will be available. When British flowers are in season, they’re cheaper and you get more for your money. I love the wild style you get when you create designs using homegrown blooms…it suits East London where we’re based. I try as much as I can to educate our customers as I think it’s really important to understand seasons and availability, the same way as people understand about local v imported food.
Do your customers ask for British blooms?
Yes, they do. They know that as much as possible we try and stock only seasonal British flowers. So, they usually say: ‘I know you’re going to make my bouquet using whatever’s in season and readily available.’ So, I usually just ask them to give us a colour scheme to work to. They also say: ‘I want it to look like it’s just been picked from a field.’
Could you tell us about the bouquet which you’re selling during British Flowers Week?
It will be in a similar style to the design which I’ve created for the photo shoot (pictured below) and it will include delphiniums, stocks, ox eye daisies, salvia and foliage.
Do check out the new British Flowers Week website for three blog posts featuring Hattie and foliage.
And tomorrow, look out on Flowerona for the next florist and British flower…!