I’m so looking forward to British Flowers Week, which starts next week! This annual celebration of homegrown blooms runs from Monday, 13th June until Sunday, 19th June. And yesterday, New Covent Garden Flower Market revealed the five florists who they’ve commissioned for their special photoshoot to mark the occasion.
THE FIVE FLORISTS COMMISSIONED FOR THE FLOWER MARKET PHOTOSHOOT
Pictured left to right below, they are Rob Van Helden from Rob Van Helden Floral Design, Amanda Austin from Amanda Austin Flowers, Florence Kennedy from Petalon, Anna Day and Ellie Jauncey from The Flower Appreciation Society and Philip Hammond from The Dorchester.
Over the course of next week, each florist’s designs using British flowers will be featured on the British Flowers Week website and on social media using the hashtag #BritishFlowersWeek.
BRITISH FLOWERS WEEKS EVENTS
British florists, flower growers and venues are organising events during the week including floral demonstrations, pop-up flower stalls, workshops and flower farm open days. Here are some examples:
On Monday, The Dorchester will be decorating its promenade with beautiful arrangements of British cut flowers. Guests for afternoon tea will be treated to the sights and scents of the finest British flowers in magnificent floral urns and table arrangements throughout the week.
The British Florist Association & Capel Manor College
British flowers will be seen at the heart of the government, as the British Florist Association and students from Capel Manor College will be taking a vast floral display behind the doors of Number 10 Downing Street on Tuesday.
Flowers from the Farm
From June 16th-19th, growers from Flowers from the Farm, the network of artisan cut flower growers, are set to make their floral mark on BBC Gardener’s World Live at Birmingham’s NEC with demonstrations, displays and special British Flowers Week lonely bouquets placed around the showground.
Green and Gorgeous
On Wednesday, 15th June, Green and Gorgeous in Oxford have invited some of their favourite specialist nurseries to create a ‘Pop Up Nursery Day‘ with seeds, dahlias, roses and perennial plants for sale. There will be floristry demonstrations, PYO sweet peas and a seasonal selection of cut flowers for sale.
For details of LOTS more events taking place during British Flowers Week, please click here.
TAKING PART IN BRITISH FLOWERS WEEK
If you’re a florist, there’s still time to get involved. Simply download the Florists’ Toolkit, which will help you promote events to customers and local media. It includes the campaign logo, a press release template and an event registration form. Plus The Paper Studio are offering free British Flowers Week A3 posters and gift tags. Simply click here for more details.
However you decide to mark British Flowers Week, do make sure that you let New Covent Garden Flower Market know by sending an email to firstname.lastname@example.org with details and a photograph, so that they can add it to the British Flowers Week website and promote it.
You may also like to send the Flower Market photographs of your own work with British flowers for their special Your Photos gallery.
BRITISH FLOWERS WEEK ON SOCIAL MEDIA
Last year, the British Flower Week hashtag #BritishFlowersWeek achieved a record Twitter reach of 5.4 million, up a staggering 750% on the 2014 campaign! New Covent Garden Flower Market are appealing to everyone to use this hashtag during the celebrations this year too, to help spread the love for British grown cut flowers further than ever before.
BRITISH FLOWERS WEEK BACKGROUND
British Flowers Week is the brainchild of London’s New Covent Garden Flower Market, where British grown flowers and foliage have been traded for centuries. The British Flowers Week campaign brings retail and event florists, flower schools, growers and wholesalers together to showcase the best of British flowers, foliages and floristry.
So, if you’re a florist or flower grower, it would be wonderful if you’d like to get involved. And if you’re a flower-lover, do check out the events on the British Flowers Week website.