Bloom + Burn is run by Graeme Corbett, pictured above. And he’s the fourth of the five florists taking part in this year’s British Flowers Week campaign and exhibiting at the Garden Museum in London.
Background
Before discovering his love for flowers, Graeme worked in the TV industry for 12 years, casting contestants for prime time entertainment shows. He founded Bloom + Burn in January 2016 and runs the business from his small floral studio in North London.
Graeme works on weddings and events, as well as editorial styling and brand product launches. Recent clients include Bloom Gin, Space NK, Marks & Spencer, Nails Inc and West Elm. He’s also provided flowers for TV shows, including The Voice UK, Celebrity Big Brother and Saturday Night Takeaway.
Graeme’s Inspiration
‘Leave You In Yesterday’ is the name of his installation. And it’s based on the lyrics of a song by one of his favourite artists, Clare Maguire. He says: ” It really puts into words how I feel about the events that have led me to becoming a florist. “
“The structure of the installation is made from a collection of Dutch flower buckets. These are the buckets used to deliver the flowers to New Covent Garden Market from the Dutch auctions. I have chosen them as my base as I want to reference my reliance on the flower market all year round. I use British flowers as much as possible during the growing season. But I often have to mix them with imported blooms to meet the design briefs of my clients.”
“I started out working almost exclusively on wedding flowers. But recently I’ve been working with brands on press events and styling, as well as music videos and editorial shoots. So, my aesthetic has developed. And I wanted to reflect that in my design by using a limited flower selection and a bold but simple colour scheme.”
I hope you’ve enjoyed looking through the photographs. If you’d like to see more of Graeme’s work, simply head over to the Bloom + Burn website.
His installation together with the designs created by Rowan Blossom, Worm, Carly Rogers and All for Love London for British Flowers Week 2019 are all on display at the Garden Museum until this Sunday, 16th June.
(Images: Rona Wheeldon | Flowerona)
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