In my Flowerona newsletter, which I sent out on Tuesday, I mentioned that today I would be featuring useful hints and tips from entrepreneurs.
A little bit of a different blog post for Florist Friday, you may be thinking? Well, you can never stop learning…it’s always useful to benefit from others’ experiences. And as this month, I’ve been really inspired by some people at the top of their game, I thought you may also find their advice useful.
Sir Paul Smith
I attended the RHS Chelsea Flower Show 2015 Press Conference and there was a very inspirational presentation by fashion designer, Paul Smith. Paul regularly visits the show and takes lots of photographs of the flowers, which often become prints for dresses, scarves and shirts within his collections.
- Think laterally.
- Identify the obvious route and think about what you can do differently instead.
- Have a balance between classic products which sell well and attention-seeking products which the press are interested in featuring.
- Look and see. Lots of people don’t see.
Jo Malone MBE
Jo Malone, Founder of Jo Loves, took part in the BBC Radio 4 Desert Island Discs programme. I highly recommended listening to the whole show and here’s a link. But if you’re time pressed, here are Jo’s top tips for entrepreneurs.
- Surround yourself with people who believe you can, not you can’t.
- It’s no-one’s responsibility but yours to make your business work.
- You need to fail, as well as succeed.
- Great business people are not born, they’re made.
- Not all of us are going to go on and build global brands. You might be a business that employs two people. Make sure those two people are happy.
Richard Moross MBE
- At the beginning, build a solid foundation of employees from friends, people you know and recommendations.
- When you have moments of doubt, you just have to hide them.
- Your brand should be real. It should flow out of the people in your business.
- Don’t be afraid to ask for help.
- Surround yourself by people who are much more experienced than you.
- Don’t play it too safe. You need to take some measured risks, along the way.
So, I hope you’ve found today’s blog post useful and that it’s given you some real ‘food for thought’, especially of course if you’re running your own floristry business.
(Image : Paul Smith)