Floral Inspiration Archives

British Flowers Week 2021 | 5 Floral Installations

June 13, 2021 By Rona Leave a Comment

British Flowers Week 2021, a campaign run by New Covent Garden Market, is returning for its ninth year from tomorrow Monday 14th until Sunday 20th June. And this week, I had the pleasure of being commissioned by The Garden Museum in London to photograph the five stunning floral installations on display there.

Cyrill Tronchet, Hazel Gardiner, Simon Lycett, Tattie Rose and JamJar Flowers all created their designs using British flowers, together with environmentally sustainable methods and no floral foam. The theme for this year’s exhibition is ‘Healing’.… Read more

Constance Spry & The Fashion for Flowers

May 23, 2021 By Rona Leave a Comment

Constance Spry & The Fashion for Flowers is the name of a new exhibition which opened this week at the Garden Museum in London. Guest curated by floral designer and writer Shane Connolly, this new exhibition explores Spry’s exceptional life, achievements and legacy, with exclusive access to her archive at the RHS Lindley Library.

Spry’s popularity has seen a huge resurgence in recent years as a new generation of floral designers rediscovers her ground-breaking approach to the art of flowers: seasonal, natural, yet unconfined by tradition and rules.… Read more

British Flowers Week 2021 | What’s On

May 16, 2021 By Rona Leave a Comment

British Flowers Week 2021, a campaign run by New Covent Garden Market, is taking place next month from Monday 14th June until Sunday 20th June. The week-long festivities celebrate the beauty and variety of British flowers, foliage and plants, as well as florists, growers and wholesalers.

As in previous years, the Garden Museum in London will be heavily involved with the campaign. And below you’ll discover some of the events, which will be taking place there. … Read more

Time for a Spring Clean on Flowerona

April 4, 2021 By Rona Leave a Comment

For over two years now, every Sunday, I’ve compiled a Floristry Industry Insight blog post. And after have studied my Google Analytics data, I’ve decided to have a little bit of a refresh, a spring clean on Flowerona. So, here are my thoughts.

Moving forward…

I’ll still blog here every Sunday. And the blog post content will continue to be focused on inspiring and supporting you. But each week, I plan to cover a different topic. One week I may be sharing Instagram tips.… Read more

Discovering Dahlias from Floret | Floristry Industry Insight

March 21, 2021 By Rona Leave a Comment

Discovering Dahlias is the name of the new book by farmer-florist Erin Benzakein from Floret. Featuring more than 350 varieties of this popular bloom in a dazzling range of colours, sizes, and forms, this inspiration-packed guide reveals all the secrets you’ll need for cultivating your own gorgeous dahlias.

Full of expert wisdom and overflowing with hundreds of breathtaking images, Discovering Dahlias really is an essential resource and a must-have for anyone who loves flowers! … Read more