For over two years now, every Sunday, I’ve compiled a Floristry Industry Insight blog post. And after have studied my Google Analytics data, I’ve decided to have a little bit of a refresh, a spring clean on Flowerona. So, here are my thoughts.
Moving forward…I’ll still blog here every Sunday. And the blog post content will continue to be focused on inspiring and supporting you. But each week, I plan to cover a different topic. One week I may be sharing Instagram tips.… Read more
Discovering Dahlias is the name of the new book by farmer-florist Erin Benzakein from Floret. Featuring more than 350 varieties of this popular bloom in a dazzling range of colours, sizes, and forms, this inspiration-packed guide reveals all the secrets you’ll need for cultivating your own gorgeous dahlias.
Full of expert wisdom and overflowing with hundreds of breathtaking images, Discovering Dahlias really is an essential resource and a must-have for anyone who loves flowers! … Read more
COVID-19 leads this week’s Floristry Industry Insight. And The BFA (British Florist Association) have outlined the differing road maps for the UK. Providing targets are met, we should be looking forward to weddings as normal from 21st June in England. Such wonderful news! Simply click on the first link below to read the full article. Then scroll down further for beautiful floral inspiration. … Read more
Dried flower sales and searches online have soared in the past 12 months. In fact, Etsy reported a 93 per cent increase in searches for dried flowers last year. And now UK retailer John Lewis has launched its own range. Simply click on the first link below to take a read. Scroll further for lots of beautiful floral inspiration including images of a workshop with Sarah Winward and a stunning Valentine’s Day installation by All for Love. … Read more
Flower Trends headline this week’s Floristry Industry Insight in an article on the Thursd. website. You’ll discover five popular trends, including dried flowers and flower subscriptions by clicking on the first link below. Then, scroll down and you’ll discover some important dates for your diary, plus lots of beautiful floral inspiration.
If you’re involved in Valentine’s weekend, I hope it’s going well. And that you get chance today for some well-deserved rest!… Read more
