The consumption of flowers and plants, and the effect of COVID-19, was the focus of a recent study by research agency Motivaction working on behalf of the Flower Council of Holland. They asked consumers in Germany, France, the United Kingdom and the Netherlands for their thoughts. And you can read the full article by clicking on the first link below.
Scroll down further for lots of beautiful floral inspiration from around the globe. … Read more
Brexit, what happens next is a question that the British Florist Association has posed recently. And they share answers to 12 questions they’ve received including if you’re a florist if there’s any action you need to take, to potential tariffs and the implications for products flying in from Africa and South America. Simply click on the first link below for all the details. … Read more
People of the Flower Market is the title of florist Simon Lycett’s latest book. And later this month, as part of The Garden Museum in London’s online Public Programme, Simon will be talking about this wonderful photographic record of the last year at the old site of New Covent Garden Flower Market. To book your tickets to the online event, simply click on the first link below.
In this the first Floristry Industry Insight of 2021, you’ll also find lots of floristry news and beautiful floral inspiration.… Read more
Pantone Color of the Year 2021 headlines this week’s Floristry Industry Insight. And the chosen colours are Ultimate Gray and Illuminating. Leatrice Eiseman, Executive Director of the Pantone Color Institute announced: ‘The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic. This is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.‘… Read more
I’m absolutely thrilled to let you know that today is Flowerona’s 10th Birthday! Thank you very much for all your support over the years. To celebrate the occasion, I’m conducting a survey and an amazing giveway featuring 10 prizes!
SURVEY & GIVEAWAYBy completing the survey, you’ll be in with a chance of winning one of the wonderful prizes below. Simply click on this link now!… Read more
