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December 21, 2017

Visiting Zita Elze’s Florist Shop in Kew | Christmas 2017 | Part 2

Thank you so much for all your lovely feedback about Part 1 of my visit to Zita Elze's florist shop in Kew, London. It's now time for Part 2... Look out for stunning styling, carnations and lisianthus arranged so beautifully, breath-taking wreath designs, bulbs in abundance and even mini burgundy pom…

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December 14, 2017

Visiting Zita Elze’s Florist Shop in Kew | Christmas 2017 | Part 1

Ready to see some photos of one of my very favourite florist's shops in London? If you've read Flowerona for a few years, you'll already be familiar with my annual visit to Zita Elze's shop. I really can't think of a better way to spend a morning than behind the lens in such a wonderfully inspirational …

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November 23, 2017

Flowerona for Florists Facebook Group Reaches 4000 Members!

I'm thrilled to announce that the Flowerona for Florists Facebook Group has reached 4,000 members! My aim in setting up the group back in April 2014 was for it to be a floral hub where florists could meet, share ideas and seek advice - whether that's flower identification or seasonal availability, w…

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November 16, 2017

4 Self Care Tips for Florists in the Run-Up to Christmas

So the Christmas installations have started to go into hotels and restaurants meaning many florists have been doing all-nighters and then trying to catch up on their sleep the next day. Florist shops are gearing up for the festive period too. And freelancers are taking on jobs back-to-back. It's so…

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August 17, 2017

Interview with Ruth Davis of All for Love

I'm delighted today to feature an interview with London based florist, Ruth Davis of All for Love. Could you tell us what prompted you to become a florist? It was my childhood dream to become a florist. Growing up in the beautiful Lake District, I’ve always loved nature and its always just bee…

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