Industry Profiles Archives

‘From Bud to Open Bloom’ | David Austin Wedding Roses | AD

January 20, 2021 By Rona Leave a Comment

The team at David Austin Wedding & Event Roses is pleased to premiere their new video ‘From Bud to Open Bloom’, which is a wonderful in-depth guide about how to condition and prepare these iconic roses. I also took the opportunity to sit down with the Jo and Amy from their Marketing & PR Team to learn more.

Q&A with Jo and Amy, David Austin Wedding & Event Roses Jo Bird (left) & Amy McCann (right) | Marketing & PR

So, what makes a David Austin Wedding Rose different to other cut roses?… Read more

Girl Flower Podcast | Chatting to Jess & Vic

December 24, 2020 By Rona Leave a Comment

Girl Flower Podcast, founded by Jess Naish (left) and Vic Vaught (right), has been such a hit with florists, especially in the UK, during this rollercoaster of a year. I was thrilled to be interviewed recently by the ladies. And the interview is now live! Click here to listen.

It was so lovely to connect to and chat with them both of them via Zoom. If you’d like to find out more about my Instagram for Florists online course, which we discuss, simply sign up to the Waiting List.… Read more

Zita Elze’s Flower Shop – Christmas 2020 | Part 2

December 23, 2020 By Rona Leave a Comment

Christmas 2020 will, I’m sure, be remembered for a very long time. The Christmas that was impacted by COVID-19 and its consequences. Fortunately, before the government put London into Tier 4, I managed to visit florist Zita Elze’s beautiful shop in Kew. And today, I’m featuring Part 2 of my blog post series. It features Zita’s designs in a traditional red and green colour palette. Enjoy!… Read more

Zita Elze’s Flower Shop – Christmas 2020 | Part 1

December 20, 2020 By Rona Leave a Comment

Zita Elze’s flower shop in South West London is the focus of this Sunday’s blog post. In place of my regular Floristry Industry Insights, I thought I’d treat you to a tour of Zita’s floral emporium instead. It’s hard to believe that I’ve been visiting the shop, just before Christmas, since 2012!

With my cameras packed and face mask donned, last Saturday morning I made my annual trip over to Kew. Just a few minutes walk from Kew Gardens station, Zita’s shop and also her Flower School are located on Sandycombe Road, either end of a small parade of shops.… Read more

Floristry Demonstrations at the RHS Virtual Chelsea Flower Show | Floristry Industry Insight

May 24, 2020 By Rona Leave a Comment

Floristry demonstrations were in abundance at the inaugural RHS Virtual Chelsea Flower Show this week! Thank you so much to The RHS for highlighting all these wonderfully talented florists. So in this week’s blog post, I’ve compiled a list of all of them for you. They’ll all make perfect viewing over the weekend, or long Bank Holiday weekend if you’re UK based. I certainly know what I’ll be doing!… Read more