One of my favourite events of the year is Chelsea in Bloom and this year it celebrates its 10th Anniversary. If you’ve not heard about it before, retailers in Sloane Square, Sloane Street and the Duke of York Square transform their shop fronts with flowers. This year’s theme is ‘Fairy Tales’ and last night I went to take a look at the designs on a complimentary rickshaw tour.
Best Floral Display
Sarah Chapman was crowned overall winner, taking home the prize for Best Floral Display. Designed by Foxgloves + Glory and Victoria Flowers, the store’s beautiful Sleeping Beauty inspired design featured a variety of blooms in pastel tones. They included foxgloves, dahlias, roses, lupins and peonies. The bedstead not only took centre stage in the shop window but also appeared outside, as you can see from the photos above and below.
The Smythson display was Highly Commended. Designed by florist Amanda Willgrave, the luxury leather goods store celebrated its rich heritage, taking inspiration from the mischievous imp characters, which date back to the early 1900s.
Innovation Award & People’s Champion Award
Designed by their in-house creative team, led by Chief Creative Officer Deborah Lloyd, last year’s overall winner Kate Spade did not go home empty handed. The team worked with Nikki Tibbles at Wild at Heart to bring their vision to life, and were awarded this year’s Innovation Award and People’s Champion Award.
And here are images of some of the other wonderful entries…
Retailer : Peter Jones | Florist : In House Visual Merchandising Team | Theme : Little Red Riding Hood
Retailer : Moyses Stevens | Florists : Gemma Kavanagh & Anneka Brown at Moyses Stevens | Theme : Snow White
Retailer : Jumeirah Carlton Tower | Designer/Florist : In House Team | Theme : Cinderella
Retailer : Escada
Retailer : T.ba | Florist : In House Team
Retailer : Basia Zarzycka | Designer/Florist : Basia Zarzycka | Theme : The Three Fairies
So, I hope you’ve enjoyed seeing this year’s Chelsea in Bloom entries. They’ll be in place until Saturday evening, so do make sure to visit them if you’re near Sloane Square. You can walk around at your leisure, guided by the map available from the Chelsea in Bloom Information Point. It’s in Sloane Square and is open today and tomorrow from 10am- 7pm. Or there are rickshaw tours every 30 minutes, on and half past the hour, from 10am-6pm.
There’s also a Fairy Tale Forest at Sloane Square and a Mad Hatter’s Tea Party on Duke of York Square, where you can chill with a drink and watch the world go by. More information can be found about the whole event on the Chelsea in Bloom website.
P.S. There are some videos on the House to Home website featuring Chelsea in Bloom which you may like to take a look at too.