Last year, you may remember that I attended the inaugural Chapel Designers Conference in London? It’s a three day event and I was lucky enough to attend the first and second day.
Well, I’m thrilled to let you know that the Conference is returning this April and I can’t recommend it highly enough! It was definitely one of my highlights of 2015…
You may have already seen my video of the event, but today I thought I’d share with you my photos. Here are the two wonderful people who organised the Conference – Holly Chapple from Holly Heider Chapple Flowers in the States and Nick Priestly from Mood Flowers in Scotland…
Day 1 started with a wonderful introductory talk by Holly, followed by my presentation on how to use social media to grow your business. Then, Nick did a floristry demo and whilst he worked away, he shared details of his floral journey to date.
Holly made a stunning ‘free form’ bouquet and shared her hints and tips on how to construct the design, which is currently so on-trend. By the way, do take a look at Holly’s Instagram account…it’s a ‘must-follow’!
It was then our turn and here is my finished design below…
At the end of the day, Holly made this beautiful arrangement below…her first ‘free form’ elevated design, created without foam.
Day 2 started with a fabulous large-scale floristry demo by Robbie Honey. He made an urn design using four different types of eucalyptus from New Covent Garden Flower Market. And Avalanche, Sweet Avalanche and Pearl Avalanche roses from Meijers Roses provided the floral element.
After Robbie’s demo, Nick and some of the delegates made a stunning chuppah downstairs…
…whilst upstairs, Holly and some of the other delegates made this breath-taking tablescape.
You can tell how much I l-o-v-e-d it, by all the photos I took…!
After lunch, we were treated to simultaneous floristry demonstrations by Jo and Susanne. Here’s Jo making her design…
…and here’s the finished arrangement below.
…and her beautiful compote arrangement.
Watching both these talented ladies in actions was a real ‘pinch-me’ moment for me. I’ve long admired their work and it was so lovely to witness them in action.
Then it was time for the delegates to make their own compote design, with Jo and Susanne on-hand to give advice.
On Day 3, which I was unfortunately unable to attend, the delegates went to New Covent Garden Flower Market, where they had a guided tour by Simon Lycett, a talk about foliage by Porters Foliage and another demo by Holly. Then in the afternoon, the delegates went to Simon’s studio for a floristry demo.
Here are some lovely words from florists who attended the event:
“Warning : This conference can seriously affect your business. At first I wondered if I could afford to attend The Chapel Designers conference 2015, now 8 months later the investment has dramatically taken my business to another level. The combination of a room full of passionate flower folk, expert demonstrators, the heart of Holly Chapple and the abundance of yummy blooms made the atmosphere electric.” Jil Peterson, The Stables Flower Co.
“It’s difficult to articulate what truly goes on at a Chapel Designers conference. I am not given to over-blown statements of emotion or sentimentality but the experience of CDLDN2015 blew my mind. Absolutely. I went in search of inspiration and guidance and walked away days later with something far, far greater. I have always known the kind of designer I wanted to be and the kind of aesthetic I wanted to uphold in my work. I wasn’t stuck to find my place and I wasn’t looking for answers. Yet at Chapel Designers, you forget what you think you know. Instead you open yourself up to one of the most incredible learning experiences of your life. You are surrounded by designers you do not know; you’ve never met them before, but you somehow know that they are YOUR people. It’s the most inclusive, engaging, inspirational and wonderful experience and you throw yourself in wholeheartedly and you gain huge returns. The support and understanding is fundamental to the whole experience and that does not end with the conference. In fact after the conference the CD forum means you get to meet your international CD sisters and brothers and the rules of openness and honestly there are the same. Chapel Designers are support, growth, honesty and hope and in this environment, creativity cannot help but run wild and from this, you and your business will reap huge rewards both in terms of creative and financial fulfilment.” Beth Forbes-Simpson, Forbesfield
I hope you’ve enjoyed today’s ‘behind the scenes’ look at the inaugural Chapel Designers Conference in London. The next one is taking place in April.
Event: Chapel Designers Conference
Date: Monday 4th April – Wednesday 6th April 2016
Location: Brixton East 1871, London
For full details, simply visit the Chapel Designers Conference website. Make sure to book soon though as places are filling up very quickly! (I’ll be there again on the Monday giving a presentation on how to use social media to grow your business.)
And if you’re based in the States, the next Chapel Designers Conference in New York is taking place from March 14th-16th. All the details can be found here.
P.P.S. Unfortunately, there won’t be a Flowerona video tomorrow, but you may like to take a look at the video which I created about my visit to Rome last weekend.
(Images : Rona Wheeldon | Flowerona)