It’s Florist Friday, so today I’m featuring an interview with East London based Clare Robinson of Love Blooms.
I met Clare earlier this year at ‘A Most Curious Wedding Fair‘ and was blown away by the amazing floral wedding dress which she created for the event.
Could you tell us what prompted you to become a florist?
After eight years of working in the fashion buying industry, I decided it was time to get more creative.
Before starting a career in fashion, I’d spent over a year working in a florist’s in Brighton and I loved it.
I loved how creative it was, working with the different varieties of flowers, colours and textures.
Before I even decided to leave fashion, I knew that one day I would work as a florist again.
Could you tell us how your floristry career has progressed?
After working for the florist in Brighton in 2003 and a local florist in North London in 2010, I started Love Blooms in 2011.
During this short time, Love Blooms has flourished. I began by offering flowers for weddings and events and now also provide weekly contracts to clients, such as Big Sky Studios.
I’ve worked with some fabulous stylists and photographers within the wedding industry and also on the promo shoots for ‘A Most Curious Wedding Fair’.
What kind of floristry services do you offer?
I offer a a bespoke wedding, event and contracts service.
I work from a workshop rather than a shop which allows me to dedicate the time I need to each individual client, to ensure they receive a tailored service to suit their needs.
Could you tell us about some of your recent commissions?
I created a floral wedding dress for the recent ‘A Most Curious Wedding Fair’, which proved to be a lot of fun. (You can see it below.)
How would you describe your style?
Rustic, untraditional and touched with a hint of vintage.
What are your plans for the rest of 2013?
To continue to create floral designs that inspire and excite my clients.
What is your favourite flower?
I have quite a few favourites! Lilac, Hydrangea, Lisianthus, Scabiosa, Delphinium and Stocks.
Many thanks to Clare for all her help in compiling today’s blog post and huge congratulations on recently appearing in Harper’s Bazaar’s list of top florists in the UK.