On Flowerona today, I’m delighted to feature an interview with florist Daniella Sapia of Bottega Fiori.
Could you tell us what prompted you to become a florist?
After completing a Design degree at the London College of Fashion, I went into office-based roles. Working in fashion and jewellery for a number of years was a really great experience. However, I longed to use my design skills and get back to my creative roots.
I’ve always had a mild obsession with flowers and plants, which I definitely got from my grandparents and family in Italy. Throughout my childhood, I always remember my grandparents growing countless varieties of succulents and my aunties snipping plants from their gardens and swapping them with each other to create sumptuous displays. I would always get involved and would experiment with growing flowers and making different arrangements myself.
Through researching various flower designers like Marc Colle, Joe Massie, Gregor Lersch and Scarlet & Violet, I became truly inspired and knew that flower design was the direction for me. I decided to take a vocational course at The Covent Garden Academy of Flowers, which was a fantastic starting point, as I learnt all the traditional techniques I needed, while being able to explore the vast possibilities of flower design and applying them to creative briefs.
Could you tell us how your floristry career has progressed?
Following the flower design course, I went on to do work experience with a broad spectrum of top designers in the industry such as Zita Elze, Nicky Doodson, Chantal Flores, Bo Boutique and Jam Jar Flowers. This was fantastic for me as I got a chance to see how the industry really works and gave me the opportunity to be involved with really creative weddings and events on a larger scale.
Alongside this, I kept setting myself interesting projects with flowers and have worked on various editorial shoots, which I very much enjoy. I was accepted onto The Prince’s Trust Scheme, who have offered me lots of guidance and support in the run up to launching my business. I’ve gradually taken on more commissions of my own and hope to grow my business further.
When did you start your business and where are you based?
I started my business at the end of 2013 and things really took off around the Christmas period. Since then. I’ve been lucky enough to work with some really amazing clients and other florists across London and Surrey.
I’m currently based in Surrey. Being so close to London, I’m able to take on work in both London and Surrey, which gives me real variety. I love both working in the city and escaping to the countryside.
What kind of floristry services do you offer?
We provide bespoke flowers for any event, special occasion or corporate environment across Surrey and London. Our specialities include weddings, editorial shoots, corporate and private events, corporate flowers, religious celebrations, press days, sympathy flowers and much more. I like to think we provide flower design with a difference and always include intricate details to make each design personal to every client.
Where do you get inspiration for your floral designs?
I’m inspired by the latest trends in shape and colour in fashion and jewellery. I like to explore how flowers can be worn on the body, as clothing or as accessories for the hair. I’m also inspired by nature and the changing seasons. It’s a real thrill when we come into a new season and you start to see different varieties of flowers coming thorough at the flower market. This always makes me think of new ways in which I can incorporate them into my work.
How would you describe your style?
I would say my style of work for weddings is romantic and whimsical, with subtle and intricate details. I like to incorporate a selection of scented flowers with herbs where possible to offer something special for all of the senses. With my event and editorial work, my style can change according to the brief. I’ll always try to think of how I can make an impact and surprise people with what’s possible when working with flowers.
What are your plans for the remainder of 2014?
The remainder of 2014 is set to be a busy one. We’ll be setting up a new studio in Surrey at the end of the month. So I’m looking forward to making the space my own. Being wedding season, I’ve a few more weddings coming up and more exciting commissions and projects throughout October and November. I’ll also be exhibiting at the Brooklands Wedding Fair and the Woking Wedding Fair in September, which we’re really looking forward to.
Christmas time will also be exciting. I will be setting up a stall at The Windsor Emporium, where I’ll also be offering wreath-making workshops. And I’ll be at Godalming Craft & Gift Market. More markets and workshops are currently being organised. So I’ll be posting all the details on my website shortly.
What is your favourite flower?
It’s a difficult decision, but if I have to choose one, I would choose jasmine. It has an incredible fragrance when it’s in bloom and looks beautiful on its own or entwined into spring arrangements.
Thank you so much to Daniella for all your help in compiling today’s blog post. If you’d like to see more of her beautiful work, do pop over to the Bottega Fiori website.
To keep up-to-date with Daniella’s news, here’s where you can find her on social media:
(Images : Daniella Sapia/Bottega Fiori & Petr Krejci)