I’m delighted today to feature an interview with India Hurst of Vervain as part of my Florist Friday blog post series. I had the pleasure of meeting India earlier this year and have loved watching her set up her business.
Could you tell us what prompted you to become a florist?
I have grown up surrounded by plants and flowers as my parents are professional horticulturalists, spending my summers at flower shows and plant fairs immersed in the world of horticulture. So it was inevitable I would eventually grow to love an aspect of it. My love of flowers increased when I started writing a blog based around horticulture, where I created arrangements from the garden to feature on my blog. The more I did this, the more I realised it was what I wanted to do. After procrastinating for another year trying to kick start a career in graphic design (the subject I graduated in), I attended a taster day at the Tallulah Rose Flower School (TRFS) in Bath. After that I was hooked and signed myself up on the career course.
Could you tell us how your floristry career has progressed?
After finishing the TRFS course, I organised a photoshoot with a brilliant photographer to enable me to create work for my business website. It was a great experience and one I hope to do again. I have also freelanced on various weddings with one of my teachers from TRFS. I started growing my own flowers last year. 2015 will see my patch double in size and variety.
When did you start your business and where are you based?
Vervain began in June 2014. I’m based in Bath but my flower patch is currently in Worcestershire. I’m willing to travel anywhere for the right event or wedding!
What kind of floristry services do you offer?
I offer unique wedding and event floristry and styling using as many home grown and British sourced flowers as possible.
Where do you get inspiration for your floral designs?
Everywhere. Nature is far more inspiring than anything else.
How would you describe your style?
What is your favourite flower?
It’s too hard to choose one. Top five currently are Martagon Lilies, Cobaea Scandens ‘cup & saucer vine’, Sweet Peas (every single variety!), Didiscus Lacy and Nasturtium ‘Just Peachy’. These are what I’m excited about for next year. It changes regularly though!
Here are some images of India’s wonderful floral designs..
Thank you so much to India for all her help in compiling today’s blog post. Do pop over to the very beautiful Vervain website to see more of her floral designs. And to keep up-to-date with India’s news, here’s where you can find her on social media: Facebook, Twitter, Instagram and Pinterest.
(Images: India Hobson)