I still can’t quite believe that it was snowing here in Surrey yesterday. In April! Spring must surely be appearing very soon…
From today, I’m starting a new series called ‘Florist Friday‘, where I plan to focus on florists.
‘Florist Friday‘ blog posts will include interviews with florists, classes at florists’ flower schools and subjects which are florist related.
Could you tell us what prompted you to become a florist?
My mother was a florist and as the eldest child, I helped her out in the shop when she needed an extra pair of hands.
I remember making miniature dried gypsophila topiary trees and guttering boxes of carnation buttonholes for weddings.
The smell of carnations is very evocative of that happy family time together.
When did you start your business and where are you based?
Jayne Copperwaite Floral Design began in 1994 in New Covent Garden Flower Market.
Since then, we’ve moved to our current shop on Cavendish Road, London, SW12.
Next year, we will celebrate twenty years in business.
What kind of floristry services do you offer?
I love the variety that we offer. We’re a retail florist shop that also offers workshops and demonstrations.
We do private, corporate and wedding flowers at locations such as The Hurlingham Club, 30 Pavilion Road, Carlton Towers and numerous other prestigious London locations.
I’ve been extremely fortunate to have worked on a variety of films creating flowers for Sherlock Holmes 1 & 2, Kingdom of Heaven, A Good Year, The Duchess, Love Actually, The Hours, Beatrix Potter, Calendar Girls, The Bourne Ultimatum, The Queen, X-Men: First Class, Prometheus, Anna Karenina, Dorian Grey, Five Children and It, What a Girl Wants, Babylon A.D., American Gangster, Salmon Fishing in the Yemen and Children of Men…to name a few.
The images below are from The Duchess with Keira Knightley and Sherlock Holmes 2 respectively.
I’ve enjoyed creating TV flowers for Foyle’s War, Spooks, North & South, Hustle, Law & Order: UK, Henry VIII with Ray Winstone, Bertie and Elizabeth, The Trial of Tony Blair, Hornblower and Downton Abbey.
And I’m working on forthcoming TV series, The White Queen and Mr Selfridge.
How would you describe your style?
My style is truly bespoke to my clients’ needs and budget. I like to avoid being categorised.
What have been the highlights of your career to date?
It’s always wonderful to see my name on the credits of the films that I’ve had the privilege to work on and create beautiful flowers for, especially when I’ve been taken to Morocco, Italy and Spain working in numerous fabulous houses, buildings, stately homes, yachts and stage sets.
Working on the Phantom of the Opera film premiere party at Olympia, which had 1,000 single red roses and 1,000 Swarovski crystals hanging from the ceiling, to the launch party for the new Bvlgari flagship store in New Bond Street where we covered the entire upstairs walls with a carpet of fresh, scented flowers.
Before the days of being able to use the internet, to research flowers and plants, discovering the ‘Marchel Nye ‘rose, which was needed for a particular scene in the film ‘The Importance of Being Ernest’.
What are your plans for 2013?
Launching our new website, meeting and working with new clients and creating new flowers for film and TV.
What is your favourite flower?
My favourite flower is a Cappuccino ranunculus. They were the first flowers ever given to me by my mother.
Thank you so much to Jayne for all her help in compiling today’s post.
P.S. If you’d like to see more of Jayne’s floral designs, here’s a link to my blog post where I recently featured her stand at the National Wedding Show in London.
(Images : Jayne Copperwaite)