For my Florist Friday blog post series this week, I’m delighted to feature an interview with Jo Rodwell of Jo Flowers.
Could you tell us what prompted you to become a florist?
I used to sell old garden furniture at antique fairs & took along several bunches of flowers picked from my garden.
They sold out instantly. I had such wonderful feedback regarding my style.
Could you tell us how your floristry career has progressed?
From there, I trained as a professional florist and worked in a local flower shop…both, I found frustratingly formal & dated.
When did you start your business and where are you based?
I started Jo Flowers in 2010 and I’m based in Norfolk.
What kind of floristry services do you offer?
A personal floral design service for weddings & events using seasonal flowers, home-grown and foraged ingredients.
Where do you get inspiration for your floral designs?
Everywhere… art, fashion and seasonal changes in my garden and the Norfolk countryside.
How would you describe your style?
My style is romantic and nostalgic…yet informal.
What are your plans for the remainder of 2013/2014?
Wreath-making workshops are being organised right now. And I have several more weddings this year.
Next year is busier still. I may need an extra pair of hands…
What is your favourite flower?
My favourite flower changes with the seasons. At the moment, I’m loving dahlias.
I’ve been working with flowers for years, but am still blown away by particular flowers I get to work with…that’s one of the reasons I love my job.
Below are some images of Jo’s stunning floral designs…
I love Jo’s style of floristry and hope you’ve enjoyed seeing her creations too.
To see more of her beautiful work, do pop over to her website.
Social Media Links
And if you’d like to keep up-to-date with Jo’s news, here’s where you can find her on social media:
Facebook : JoFlowersNorwich
Instagram : JoFlowers
(Images : All images by Jo, except No. 6 : Camilla Felgate Photography & No. 14 : Antonella Muscat Photography)
Elizabeth Cornwell says
September 27, 2013 at 7:38 amI love these pictures,wonderful loose & informal my kind of floristry!
Rona says
September 28, 2013 at 9:05 amThank you very much Elizabeth :-).
sarah boho bride says
September 28, 2013 at 7:37 pmEvery Friday the florists you feature have me picking my jaw off the floor – such inspiring work by Jo…and a very inspiring series of interviews. Thanks Rona! x
Rona says
September 30, 2013 at 10:06 amThank you so much for your comment Sarah! I’ve just been looking at your website…it’s wonderful to hear that you’ve recently trained as a florist and will be launching your own business 🙂 x
Antonella Muscat says
October 5, 2013 at 11:36 amDear Rona,
Thank you for including my photograph and for the credit!
Jo’s creations are fabulous to photograph as they are soft, yet strong and interesting whichever way you look at them and photograph them. Wonderful!
A x
Rona says
October 6, 2013 at 1:42 pmDear Antonella
You’re very welcome and thank you for your comment!
Rx