It’s Florist Friday and today I’m delighted to feature an interview with Bromley-based florist, Joanne Truby.
Could you tell us what prompted you to become a florist?
I’ve always been quite creative but actually got into floristry you could say by chance, as if I’m being honest, it wasn’t something I’d even considered when I was younger. I previously worked in the fashion and homeware industry as an Ecommerce Content Co-ordinator for both River Island and Heals. Although I enjoyed my time there, I still had this nagging feeling that it wasn’t fully fulfilling me and wanted to do something more creatively hands-on, as opposed to sitting in an office every day. I decided to take some ‘time out’ and went travelling for 3 months through Central America, where I had the most amazing time and felt truly inspired. It was whilst I was away that I decided that I wanted to do a degree in a creative subject. I enrolled on a FDA in Floral Design & Events Management course and have never looked back since!
How has your floristry career progressed?
I studied for my FDA for two years, where I learnt the majority of floristry techniques and put on a final year exhibition show alongside my fellow class mates, which was held at the London College of Communication. I gained a distinction and after some deliberation decided to continue with my studies. I went on to do a BA top-up with Greenwich University, who partnered with the Covent Garden Academy of Flowers and I achieved a first class BA honours degree, which I was incredibly proud of. As part of my course over the three years, I was fortunate to gain lots of hands-on experience working on exciting events, some of which included flowers for the Royal Banqueting House, press launches, weddings and regular corporate contracts for well-known retailers such as Massimo Dutti. And every week I got to assist with creating arrangements for a private client’s home. I also worked part-time in a floristry shop which gave me valuable experience, particularly from a business aspect which you don’t always learn as much of during classes.
What kind of floristry services do you offer?
We offer a wide range of floristry services for weddings and events. The majority of our work is predominantly based around weddings. We offer a full wedding day service from ceremony flowers, bridal party flowers, buttonholes to venue décor. We also offer a personalised service for the home…monthly, weekly and seasonal designs depending on the occasion. This can be flowers created specially to fit the décor of your home delivered and installed along with floral design and styling for dinner parties. In addition, we offer seasonal bouquets for special occasions, such as Mother’s Day and Valentine’s Day.
Where do you get inspiration for your floral designs?
I get inspiration from everywhere (literally). I love history and learning about times gone by and by certain periods in history (the Regency period being one). I find art & architecture inspirational too. Along with the changing seasons, just going for a walk in the Kent countryside can fill me with ideas for designs. I love to see the change in season and how nature changes with it. This has a big influence on my designs.
How would you describe your style?
I would describe my style as natural but abundant with a slight quirky twist. I’m a big lover of foliage and meadow type flowers. I always like to mix different types of flowers and foliage as I think it adds depth and interest to a design, as opposed to using just one type of flower. I always try to think ‘outside the box’ creating arrangements that are a bit different to the norm.
What are your plans for the remainder of 2014?
This year has been our busiest season yet for weddings and we still have lots of lovely ones coming up. We’ve also just launched our new re-brand which is very exciting! Later in the year, we’ll be introducing the first of our wreath-making workshops, which we will be sharing more details about later on in the year.
What is your favourite flower?
Ohh this is a hard one as I can be quite fickle about my favourite flower depending on the season and what mood I’m in. But if pushed, I would have to say sweet peas! I just love them, with their ruffle-like petals. They’re so pretty and delicate, and then there’s their scent which is just heavenly. And they come in such pretty pastel shades too.
Thank you so much to Joanne for all her help in compiling today’s blog post. Do pop over to her beautiful website to see more of her lovely floral designs.
To keep up-to-date with Joanne’s news, here’s where you can find her on social media: