For my Florist Friday blog post series this week, I’m delighted to feature an interview with US-based Kim Watt of Petal Pixie. I discovered her beautiful floral designs whilst reading American wedding blogs and decided to get into contact.
Could you tell us what prompted you to become a florist?
Well, I grew up on a farm so I’ve always had an appreciation for planting and watching crops grow. My grandparents grew a large flower garden and I spent a lot of time there with them. In high school, I took a floral design class. My teacher and mom decided that I was too talented to not continue. So my mom researched floral design schools and enrolled me in The Floral Design Institute in Seattle. After that, the rest was history. So I really have my mom to thank for becoming a florist.
How has your floristry career progressed?
I spent the first 5-7 years after graduation working in and out of floral shops and doing freelance wedding work out of my home. In 2007, I purchased my first store-front floral shop in Idaho. Shortly after, I got married and relocated to SLC. I decided that my favorite thing about doing flowers was working with brides. So I shifted my focus from retail work to strictly weddings.
When did you start your business and where are you based?
I first started doing floral work out of my home in Idaho in 2000. From there, I worked throughout Idaho and Utah both in retail floral shops and home studios. Currently I’m based in Idaho and focus on destination mountain weddings in Park City, Jackson Hole, Sun Valley and Big Sky. I’m centrally located to all these amazing locations and have really enjoyed the transition to destination weddings.
What kind of floristry services do you offer?
I offer flowers for weddings and corporate parties. I recently added event design, planning and styling to my services.
Where do you get inspiration for your floral designs?
I’m inspired by a lot of things, other designers, nature and traveling. I tend to be inspired by different cultures and environments. I think you can find a lot of inspiration from the way others live. I also love interior design and fashion. I think if I was to make a career change it would be in interior design.
How would you describe your style?
This is a really hard question for me. I tend to ask myself this on a daily basis. I find that the easiest way for me to describe my style to others is natural, full of texture and elegant. I really try to let my arrangements have a natural organic feel to them…letting each flower and element speak for itself, all the while keeping the design timeless.
What are your plans for the remainder of 2013 and 2014?
My 2013 season has come to a close and I plan to take the remainder of my year to spend the holidays with my family. As for 2014, I have a few really exciting projects in the works! I’m currently scouting out a studio space and I decided it was time to pick up my old calligraphy pen and start practising again.
What is your favourite flower?
I really don’t have a favorite flower. I love to use what’s in season. I honestly love all flowers and each, if used correctly, is beautiful! But if I had to choose, it would be ranunculus, berries, hellebores, clematis, fruit, flowering branches, lilac, garden roses and stock.
Thank you so much to Kim for all her help in compiling today’s blog post. To see more of her beautiful floral designs, please do pop over to the Petal Pixie website.
Social Media Links
To keep up-to-date with Kim’s news, here’s where you can find her on social media: