Today, as part of my Florist Friday blog post series, I’m delighted to feature an interview with Liz Inigo Jones of Blue Sky Flowers.
Could you tell us what prompted you to become a florist?
Having worked for many years for various high profile magazines, I decided to make a complete change and follow my love of flowers and plants. Whilst I didn’t actually get to do the planned garden design course I’d intended to do, I did end up working for an inspirational florist who set me on the right track and thus I find myself here today.
Could you tell us how your floristry career has progressed?
After two years with this florist, I started out on my own and am proud to say, 14 or so years later, that almost every day I learn something new. Whether it’s from a neighbouring florist at New Covent Garden Flower Market or a freelancer in the studio for the day, there is always something to discover. We do more weddings than 10 years ago but also more contract flowers and have more variety in the jobs that come around.
When did you start your business and where are you based?
I started Blue Sky Flowers when my son was nearly 4. Probably not the best time to start a new company but here we are 14 years later and growing stronger every year. I have a work studio at New Covent Garden Flower Market and love being right in the heart of the business. Meeting and talking with the traders each day keeps you right on top of the freshness of the flower supplies and in touch with what is coming in each day.
What kind of floristry services do you offer?
We primarily work on weddings through the year but also do private events, parties, dinners and corporate flowers. We’re lucky to be preferred suppliers at some fabulous venues around London, which seem to keep us pretty busy!
Where do you get inspiration for your floral designs?
Inspiration comes every day from plants and flowers that we see around us but also from fashion and interior styles. A new vase can inspire a new look and it’s always good to have a new client to challenge us.
How would you describe your style?
Whilst we try to have a very directional style, we primarily aim to react to what our clients require. We’re quite traditional but can be contemporary when needed. We’re forward thinking but not afraid to repeat ourselves when a look or design has been successful.
What are your plans for 2015?
We have lots of weddings, more styled shoots and many other exciting projects lined up for the next six months.
What is your favourite flower?
If I had to choose just one it would probably be the hydrangea…in any colour. It’s a truly magical, winning flower!
Thank you so much to Liz for all her help in compiling today’s blog post. If you’d like to see more of her beautiful designs, do pop over to the Blue Sky Flowers website. Social media wise, you can find her on Facebook, Instagram and Twitter.